Research On The Development Strategy Of A City Investment Company

Comprehensive implementation of urbanization is one of the basic goal of development in our country,and as China's economic development is more and more fast,the speed of urbanization is becoming more and more fast,the city industry also along with the vigorous development,the advance of urbanization process in China has played a significant role,but there are also many problems in the development process of China,the city investment company want to sustainable development,it is necessary to solve these problems.It is of great significance to study the development strategy of urban investment companies.This paper selected the research object to A city investment company,from the perspective of enterprise strategic management related,adopted three methods for A city investment company substantial analysis,through the PEST analysis of the A city investment company faced by political,economic,social,cultural,technical and other external macro environment are analyzed in detail,by using the baud five model for A earth investment company industry environment is analyzed,and then on the basis of explanation about A corporation internal environment,using the SWOT method to draw the A world investment group development strategy,The outstanding real estate group land development of main business,stripping pure financing of infrastructure construction of local government functions,enterprise collectivization development road of reverse type development strategy,through the organization structure adjustment,broaden the financing channels,increase investment in hardware and software,enhance the ability to access to resources,pay attention to brand building and six measures such as strengthening the construction of enterprise culture to promote and development strategy to ensure smooth implementation and strategic goals.At the same time,this paper studied the implementation guarantee of the development strategy of A city investment company,and discussed the guarantee measures for the implementation of the strategy,such as organizational structure,financing needs,corporate culture,incentive and constraint,etc.Finally,it proposed that at the organizational management level,the company should improve the structural governance as soon as possible,optimize the leadership mechanism,and reform the existing functional organization.In terms of financing demand guarantee,it is necessary to improve its decision-making ability of financial management and do a good job in internal management and external financing.At the level of enterprise culture,we should focus on the unified development of party building culture and individual construction,and optimize the building of brand reputation.In terms of incentive and constraint guarantee,human resources guarantee should be implemented in terms of employment concept,salary assessment system and personnel management mechanism to promote the better development of the company.It is hoped that through the research of this paper,the research on the development strategy of A city investment company can play a certain reference and reference.