Distribution Mode Choice Of Agricultural Products Wholesale Market

With the rapid development of modern agriculture and the increasing living standards of our country, the logistics of agricultural products in China can not fully meet the requirements of the efficient market circulation. Compared with developed countries,Agricultural wholesale market as the main channel of agricultural products,chinese circulation system is not perfect, because,the agricultural losses run up to about 35 percent in the logistics process, resulting the circulation of agricultural products above 50 percent of the total cost of logistics costs.Under this situation, it is necessary to study how to choose the logistics distribution of agricultural wholesale market,in order to improve logistics efficiency, reduce logistics cost and improve service quality..At first,this paper analyzes the importance of agricultural wholesale market in China, summarizes the main distribution mode of agricultural products wholesale market are Customer self mention,Wholesaler delivery,Third party logistics distribution.Based on the analysis of field survey data, determining the main factors,which are Distribution cost,Distribution service,he characteristics of Agricultural product,The characteristics of the wholesale market, and 14 sub factorss.the evaluation criteria of the indicators are determined by the data statistics,the K-means clustering algorithm, matrix operation, etc.According to the basic entropy method to calculate the entropy,when the entropy tends to 1, The weight is multiple relations change, resulting in the transmission information of entropy is not the same situation, this paper proposes an improved entropy method.Combined with mathematical model,Three kinds of weighted,which are the analytic hierarchy process and entropy weight method and improving entropy weight method, contrast and analyze the distribution mode of agricultural products wholesale market,Finally, the weight vector of three kinds of distribution mode selection is calculated Z?(0.2997,0.1925,0.5078).Therefore, the choice of the third party logistics distribution mode is the best, the customer from the model of the times.In the analysis of the distribution mode choice of agricultural products,it was only limited to the analytic hierarchy proces,the initial judgment matrix is given by the experts,so the AHP weight has certain subjectivity.Although the comparison and the judging procedure are simple, it is not available for the decision-making of high accuracy.The paper base on the field research of agricultural wholesale market, usingfuzzy evaluation method based on entropy weight, and puts forward the improved entropy method. The analysis results bases on objective data. The conclusion is more objective and reasonable, in line with the actual.