Corporate Culture Research Of Zhongyan Qingdao Salt Industry Group Company Limited

In pace with the deepening of Chinese structural reforms and the constructing of Chinese market economic system, the theory of corporate culture spread in China. When the researchers are studying a corporate, no matter it is successful or not, they tend to do it from the angle of its culture. The author of this thesis is trying to find out the answer for some companies. And the answer may be of some help to the development of the companies.Through the literature review, Introduced the domestic and overseas scholars to the enterprise culture construction research situation, Mainly introduces the typical theory viewpoint. The author states the general principle of constructing a corporate culture based on some theories about the concept, function and the influence of corporate culture on human resources and brand promotion, and a profound research on Zhongyan Qingdao Salt Industry Group company limited. Through the researches on Zhongyan Qingdao Salt Industry Group company limited at its different periods, the author comes to the conclusion that the reason why it can reach such a benign state of development lies in its relatively advanced corporate culture fitting to its own features of the development. The author proposes his suggestions to the Zhongyan Qingdao Salt Industry Group company limited based on the positive and negative influence on the development by its corporate culture. And propos the feasibility of the enterprise culture construction plan and problems needing attention in the construction.