Heilongjiang Branch Of China Southern Airlines, The Development Of Strategic Research

The civil aviation industry is the fundamental industry in a country,and it is the rising stage of national economy in China,also have a very broad development prospects. As one of the three domestic civil aviation group enterprise,both in the correct leadership and concern of the party and the government,China southern airlines has been emancipating the mind,keeping pace with the Times,innovation and rising opportunity.The image of Enterprises has undergone earth-shaking changes.Whether in safety, the business or the service,it is the domestic leading level in China and also gradually gained remarkable achievements.Heilongjiang branch of South China,as one of the 18 molecular company,is the most north base company.The geographical position is very important strategic significance and special.With enterprise strategy and brand image,Although have some achievements in recent years,compared to the airlines of developed countries,still exist great gap.Addition to the global aviation market"opening skies",it is the inevitable trend of the environment.How can do our duty to constantly develop and extend the market areas,more can rely on China"big hub"to strategic building its own"subprime".The strategy of company is practice of reform and development with characteristics of a enterprise core competitive advantages, the overall development strategy.In the fierce market competition, promote enterprise for it and to build an area"airport"to increase economic in heilongjiang province.In view of this,the paper on the development strategy of China heilongjiang branch systematically studied.In this paper,according to the research process of strategic management theory and method,we know the strategy,environment background,objectives and measures.With five factors"model,"PEST"analysis,"STOW"analysis and explains in detail of the heilongjiang branch,we can do more accurate positioning of itself for the company strategy, setting goals and implementation strategy. Based on the development in China's civil aviation industry, this paper puts forward some effective implementation of company development strategy.Through the study, for the purpose of southern China heilongjiang branch and sound and fast development and provide useful reference for decision support.