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Study Of The Construction Of "People-oriented" Corporate Culture

Posted on:2012-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:J LiFull Text:PDF
GTID:2219330368976081Subject:Marxism in China
Abstract/Summary:PDF Full Text Request
"People-oriented" enterprise culture theory and practice is the core and essence of the enterprise culture with Chinese characteristics, to adhere to the "people first" principle. Corporate culture is the construction of socialist culture an important part of congress raised in the report "cultural soft power" concept and stressed that:"the present era, culture, national cohesion and creativity is increasingly becoming an important source of increasing become an important factor in comprehensive national strength of competition, "comprehensively carry out scientific development view, the most fundamental and core issue is to uphold the" people-oriented ", which is to build a corporate culture, enhance the core competitiveness of China's major strategic choice. Culture of Chinese enterprises play an important role in flourishing in the process of construction and implementation of enterprise culture, there are still many problems, proposed for the development of enterprise culture construction theory, drawing on advanced foreign culture, to play a home advantage, combined characteristics of the times adhere to the "people-oriented" building a sound, to adapt to the needs of market competition culture with Chinese characteristics, the road long way to go, but imperative.Paper to the scientific development concept as the guiding ideology, by analyzing the status of development of Chinese enterprises, the enterprise development process to identify and analyze problems, come to the "people-oriented" enterprise culture with Chinese characteristics means developing.PartⅠ:Introduction, the paper begins. Mainly is to introduce the "people-oriented" enterprise culture with Chinese characteristics, research background, purpose and meaning, as well as the main content, methods and innovations.PartⅡ:Theory. Profound understanding of the "people-oriented" enterprise culture with Chinese characteristics, scientific content, from the "people first" is the core of scientific development people-oriented perspective of reading, that "people-oriented" enterprise culture with Chinese characteristics, theoretical framework and features.PartⅢ:analysis of the characteristics of American and Japanese culture and the development of enterprise culture with Chinese characteristics in China. Corporate culture from the United States, rooted in Japan, the United States and Japan comparative study of corporate culture, obtained by the "people-oriented" enterprise culture with Chinese characteristics, the development of China.PartⅣ:"people-oriented" research from the Perspective of Chinese Culture Studies in the development. From the "human" perspective, in-depth analysis of the process of Chinese enterprise culture of the existing problems. Part V:build a "people-oriented" enterprise culture with Chinese characteristics Strategies. Adhere to the "people first" principle, to mobilize "people" initiatives; aimed at greatly improve the quality of people; learn the power of traditional culture; positive reform and innovation, to establish a specialty company's core values, and create a corporate culture with Chinese characteristics and the way forward.Part VI:Conclusion and Outlook. Summary of research results, lack of analysis, look to the future, in the under the guidance of scientific concept of development always put "people first" principle, the road with Chinese characteristics of corporate culture, improve their international competitiveness.
Keywords/Search Tags:People-oriented, Chinese characteristics, Corporate culture
PDF Full Text Request
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