Research On The Development Strategy Of Heilongjiang Coal Chemical Industry Co. Ltd

Through over 30 years'reform and opening up,China has made eye-catching achievements.In the reforming process,the development of enterprises has greatly improved their competitive strength which also means that they will be faced with much more fierce challenges in the coming future.Based on the corresponding theories and logos of strategically management,taking the Heilongjiang coal chemical engineering Co.Ltd as the given researching target,the thesis is aimed at analyzing the present existing environment of those enterprises,which has taken the industry present running condition(situation),the influence of the recent financial crises into consideration and has taken advantage of some classic methods consisting of the technique of SWOT analysis,grey theory and so on.Meanwhile,the thesis is conducted to make new developing strategies for those enterprises,set up brand new management model and make a in-depth exploration of the correlative issues.Thus,providing reference information for enterprises'formulating correct developing strategies and constructing core competitiveness.With the motionless stretching of the global financial crisis,the coal as the essential element of manufacture,has been affected vastly by the fact that many industrial factories have been shut down.In order to achieve a further development,an enterprise must grasp opportunities, keep pace of the ever-changing trend and focus energy on making new developing strategies. Heilongjiang coal chemical engineering Co.Ltd,as the leader of the coal industry of Heilongjiang province,should possess a even acuter insight (a greater ability of foreseeing).By using the traditional strategy adopted model,combining with new methods,concerning the real situation of the industry and analyzing the traits of the coal industry's affiliated industry,the article finally established a new production-operations model which bases on coal and develop affiliated industries passionately depending on the enterprise's advantages.The following procedures are included:1 we should analyze the internal and external difficulties the enterprise faces presently and get acquainted with the coal industry's present situation;2 Find a reasonable developing way adopted with the corporation by evaluating the present resources of the enterprise(making full use of some classic evaluating index such as SWOT analysis and grey theory );3 Working on detailed strategies-making;4 Perfecting the execute process of the strategy and ensure the feasibility.What are most difficult in the process is the analysis of the affiliated industry and the terminal perfection of the strategy.The dissertation tries to explore the relative affiliated industry and take the practical situation of the corporation,finishing the procedure step by step on condition that the basic goal is ensured.Only in this way can the influence caused by surroundings be taken into account and the accuracy of the strategy be promised.