Research On The Development Strategy Of Management Of Shaanxi Coal Group Hong Liulin Mining Co. Ltd.

Abundant coal resources in China,as the world’s great powers,after the construction of the coal industry for 40 years,has established a complete,large industrial system.Coal industry is an important pillar of the national economy, it is China’s traditional industrial base of China’s socialist economic construction and people’s living standards have an important role in promoting.As China’s coal industry is gradually huge coal industry internal and external contradictions become more apparent.Especially in recent years,China’s economic system restructuring,opening deepening global economic integration under the influence of factors such as the development of the coal industry has undergone tremendous changes in the environment,China’s coal enterprises have to face increasingly tough competition in the international market,gradually the loss of a number of advantages under the planned economy, the coal companies transition from a closed to an open economy is the inevitable trend of development.State-owned coal enterprises relying on a strong resource base funding,not only coal conglomerates and foreign competition,but also the needs and domestic private and township coal companies to compete.Face competition from a number of different aspects of the challenge,the coal enterprises to adapt to the changing development environment,how to make rational and efficient management, how to develop appropriate business development strategies based on competitive market environment,which became related to the survival of a large coal enterprises problems.Strategy-oriented enterprise strategy management has become a mainstream management. A clear demonstration of the company’s strategy is adequate management of lights,is to obtain a competitive advantage maps,on the contrary,the lack of effective corporate strategies difficult to reach the pinnacle of the industry level. As a large state-owned enterprises,Hong Liulin Shaanxi Coal Mining Company Limited( hereinafter referred to as Hong Liulin mining companies) should be developed as soon as possible a strategy consistent with its own law of development,improve and enhance core competitiveness,so as to develop business faster and better looking good direction.Shaanxi Coal Mining Company Limited is a Hong Liulin large state-owned coal mining enterprises,complex organizational structures,a diversified business portfolio,large-scale industrial enterprises are to develop, implement development strategies work difficult. External macroeconomic environment and changing market competition enterprise development strategies will also add a new difficulty. If you do not carefully developed early demonstration or copy other business experience,then not only can not guarantee that the company’s development,but will also lead enterprises to the danger of falling efficiency in strategic planning.In recent years,economic globalization on Hong Liulin mining company’s development strategy has brought a higher demand. Facing the new situation of reform and opening up and economic impact of globalization,the environment, and how to develop an effective strategy to support Hong Liulin mining company bigger and stronger is a major difficulty.Based on this, the full research in the literature,analysis, basic research,especially in recent years,Hong Liulin mining companies track and analyze strategic planning,business process integration and other dynamic management,comprehensive SWOT tool for internal and external environment,the macro-environment in-depth study,combined with the impact and importance of the strategic positioning of the different services for enterprise development,develop Hongliulin mining company ’s development strategy and gives the implementation of security programs.The main work of this paper has the following aspects: first, starting from the analysis of a number of factors external macro-environment,the internal organizational structure,focusing on analysis of macro- industry competition,the national industrial policy,market environment and so on positioning strategy development;second,to extract the Hong Liulin mining company ’s strategic development path,so that a clearer idea of corporate strategy development;third,using SWOT tool for enterprise development environment,a comprehensive assessment of the advantages and disadvantages of resources,and to summarize the development of mining companies come to Hong Liulin exist problems and opportunities have, and then develop strategies to mining companies to locate- with multiple integrated industrial chain of coal mining enterprises,thereby establishing corporate growth strategy mode;fourth,planned Hongliulin mining company ’s strategic development plan,and discussed the implementation of specific strategies related to security,and made a number of recommendations next strategy adjustment and optimization of strategic control perspective based; Finally,a summary and outlook.