Study On Overall Development Strategy Of Wind And Thunder Network Company

With Chinese Internet widely applied, then, the online game industry gradually become the new profit of Internet economy, and at the same time the demand of Chinese Internet users will be more personalized and diversification, big portals position weakened, and the local and the vertical community will become the first choice of Internet users on the Internet. The wind and thunder network is such a netgame company that designed according to local characteristics.This paper first introduced the present development situation of wind and thunder network company and the competitive situation of the software enterprise on the market, and in the light of the present situation of these network companies, this paper put forward the problems of this company. And then analyzed the Competition strategy and competitive advantage of famous network company such as Tencent,Netease and Giant company, In Contrast with these companies, we find out a suitable network development strategy.In the company's business environment analysis, wind and thunder network in order to achieve leapfrog development must be rich product mix, to achieve diversification, in addition to the development of localized cross-regional online games other than chess, but also the development of original animation, casual game platform, a large network travel, casual games, desktop, to develop the game, play against other types of game platforms, diversified product mix to meet the needs of different types of users. So as to meet different consumer needs.In business strategic planning and design, network status of the company for wind and thunder, you can localize, Internet promotion, acquisition and other methods to achieve geographical expansion and market expansion. Geographical expansion is to increase customer traffic and market share increase of wind and thunder important aspect of network strategy for the future. Only for the adjustment of the company's overall development strategy to meet future needs of rapid development, if the company is expected to realize the strategic plan, will make the wind and thunder became the leader in one place online.Protection in the implementation of the strategy, wind and thunder network wants to preserve its market position while expanding the share, develop new markets, will be expanded based on the original, adjustment and innovation. Specific safeguards include, improve the internal organizational structure for the development of new organizational structure on the market do a good job preparing. It should also be actively introducing online game development talent, product, market, financial and other aspects of sound corporate governance mechanism. For any strategy, no security measures can not achieve the expected follow-up planning and vision.Overall, the business environment analysis, strategic planning and design, and implementation of security in three areas of strategic research and study, excavated from the wind and thunder on the company's fundamental strengths and weaknesses, but also clearly influence the company's potential and development prospects.The wind and thunder company use a distinct local features to appeal to consumers, win the market, create its own games brand. It not only developed local network game software, but also actively developed original cartoon and the derivation products by this creative culture. Through the analysis, this article finds out the suitable expansion and regional development method for the wind and thunder company.