Study On The Development Strategy Of TM Co.,Ltd.

Facing the situation of "lack of oil, less gas" of our country, status and role of Coal in the national economy is self-evident. After the century, Along with industrialization of our country process is accelerating, development of Coal and other energy industry enter high growth stage also, Especially in Shan xi Province, the high-speed development of the coal industry brings a rapid growth of the economy also, However, it also appeared some restricted the bottleneck and restriction of change of economic development mode, Especially, after the financial crisis, This kind of industrial pattern of a coal is biggist its economic and environmental problems were also reveal. Facing the dilemma and restraint, coal enterprises of Shan xi have to change their ways of development and operation mode, for seeking new profit.TM Co., Ltd. is subordinate branches of Shan xi coal carbon sales company, Is an important coal enterprise in tai Yuan. under the background of transformation development and spanning development In Shan xi, TM Co., Ltd. Should make a difference, This paper Based on the classical strategic management, industry economics, and other famous theory as a foundation, With in-depth research, quantitative analysis and qualitative analysis and analyze, nest analysis and forecast current or future environment of international, domestic and provincial, Combining proposes and establish of enterprise itself, corresponding development strategy and key point of strategic implement, specific content of Paper divided into the following several levels.The first, This paper introduces background and significance of research the development strategy of TM Co., Ltd.. Emphasizing the importance and necessity of research object, Later, establish content and method. Of coal sales company of Tai Yuan.The second, The paper introduces the theoretical basis. This part of the thesis discussed and analyzed relevant research of papers, For providing the theory basis and the foundation for the next step of enterprise strategy.The third, Paper expounds the entire process of enterprise strategy formulation. This part is the paper's core and key. On the foundation of the analysis internal and external environment of the enterprise, draw development strategies of enterprise. And in order to make enterprise strategic really implement and effective execution, pointing out that the emphases of enterprise development strategy.