Study On Technological Innovation Motive Mechanism Of China's Printing Industry

Printing is one of the Four Great Inventions of Ancient China, compared with other western countries, however, this technique has fallen behind in the recent years, and modern printing technique in China depends on the western one a lot. Nowadays, it is much more competitive in the field of Printing, the Survival and development of the enterprises count on continuous Technique-Innovation, it is usually a successful model of Technique-Innovation, which spurs the whole printing field. Of all ages, the development is driven by the new technique. The method of offset point impulses the wide application of chromatic printing; phototypesetting films replaces the lead and fire with light and electricity; digital printing and CTP bring about new breakthrough of printing. In the age of technique development, new technique is the productivity and the competitive core power, it is also the root of the survival and development in the enterprises. The reasons why many enterprises pay much attention to new technique is that it can lead to direct competitive power and economical benefit.This paper is divided into six parts. The first chapter, involves introduction, the summary and evaluation of Technique-Innovation motivity mechanism home and abroad, illuminates the meaning of printing technique motivity mechanism. The second chapter, involves related definitions motivity mechanism, and introduces Technique-Innovation,printing,phototypesetting films and Characteristics of related industries. In the third chapter, the historical Analysis of Technique-Innovation motivity mechanism in China, which chiefly studies the forming process of printing and main influence factors. The forth chapter, the practical analysis of printing innovation motivity mechanism, analyses the development of Chinese characters phototypesetting films and the trend of developing. The fifth chapter---the new model of the printing Technique-Innovation motivity mechanism in China, introduces the proper diffusion-subdivision model which fits the development of printing field in China, and analyses the special situation of Yatu enterprise. The sixth chapter is the conclusion.