Research On Consumption Structure And Ideas Of The University Students In Third-tier Cities

With the development of economy, improving of people's living standard and transformation of consumption structure, our society is paying more attention to the research of consumption structure and consumption ideas. Being a special consumer groups, college students get their consumption source mainly depending on the family. College Students' consumption ideas are affected by household consumption and social consumption, especially by different levels of household consumption ideas of college students. The consumption ideas of college students embody their life values and ethics. To some extent, they show the spiritual civilization degree of young generation. Their consumption ideas have an important influence on construction of harmonious campus and local economic development, and they have a demonstration effect and radiation effect. So we have to give some correct instruction for their consumption structure and ideas. The thesis adopts questionnaire survey and makes college students in Liaocheng city as the object of investigation. And we get the result as follows:the consumption structure mainly focuses on daily expenditure, communication expenditure, network expenditure, gift cost and meals cost; the consumption idea embodies on consumption modes, methods of keeping accounts, consumption arrangement on daily life, considering elements of consumption, shopping place, consumption behavior on money and so on. By analysis of the data and display of the result, the author finds college students have weak dependence in economy, depend excessively on their parents, follow the fashion blindly and vie psychology seriously, have weak decision abilities on consumption and weak awareness of rights protection, have prominent problems on duality consumption and dual consumption ideas which make consumption gap becoming larger and larger, and have little ideas on finance. By enhancing the independence on economy, establishing a correct view of consumption and eliminating psychological treatment, improving decision-making power and establishing a scientific and rational consumption structure, strengthening college students' awareness of rights protection, breaking through the duality consumption structure and promoting irrational transformation, cultivating finance ideas of college students, guiding mainly on poor students, establishing the idea of learning consumption, and paying more attention to the role of students' Associations, the college students of "third line" cities can establish reasonable consumption structure and improve correct consumption ideas, which is solid foundation for the realization of a harmonious campus and is good for ideological and political education of university students.This thesis includes 5 parts as follows:Chapter 1 Instructing the backgrounds, objectives, significance, methods and brief comments of researchChapter 2 Instructing the overall design of research and investigation including the objectives of research, theoretical basis, methods and key objects.Chapter 3 Mainly observing the implementation of research and investigation and the display of resultChapter 4 Analyzing on the problems of consumption structure and ideas of college students in Liaocheng city, then building a model to undertake theoretical analysisChapter 5 Bring forward some suggestions for the forming of correct consumption structure and reasonable consumption ideas of "third line" cities' university students.