The Innovation Of Enterprise Culture And Enhance The Competitiveness Of Enterprises Research

The enterprise culture is formed in the process of long-term management and employees generally agree and comply with the ideas, concepts, values, ways of thinking and behavior of the sum of the rules, material culture, institutional culture, and spiritual and cultural complex. The concept of corporate culture since its birth, it was considered to be the guiding business management change management theory. After years of development, corporate culture is considered to be the most strategic of the modern enterprise management ideas and management methods, is a direct impact on the enterprise’s core competitiveness. The corporate culture is the embodiment of the soft power of the enterprise core, it requires that the enterprise should pay more attention at the same time focus on creating products and technologies hard power, the corporate culture of innovation. With the development of knowledge-based economy and economic globalization, more and more companies have recognized the tremendous role of corporate culture on enterprise development, competition among enterprises gradually became competitive in the corporate culture of innovation. With strong competitiveness of enterprises to maintain a healthy and sustainable core elements is the key to business survival and development. A steady stream of ideological content and impetus to the development of innovative corporate culture for the enterprises to enhance competitiveness.A very close relationship between corporate culture and corporate competitiveness,innovation and corporate culture on the competitiveness of enterprises is more complex. The core content of the corporate culture is the emphasis on corporate values, entrepreneurial spirit, business management, business realm, and the majority of workers agree that the ethics and behavior guidelines. Corporate culture affect the competitiveness of enterprises through its guiding role, at any time have a major impact on the business activities and behavior and role. Adaptive criteria of stakeholders on the culture of innovation performance of enterprises to adapt to the surrounding environment and the corresponding demand satisfaction. Stakeholders message to the corporate strategy makers, they make a comprehensive judgment based on the external environment and internal state to make the strategic choice in this process, corporate culture has always been to do adaptive strategy developed for enterprise judgment to enhance the competitiveness of enterprises through innovative corporate culture.Where competitive advantage prominent companies, the role of corporate culture is very obvious. Corporate strategic objectives you sure you want to be consistent with the corporate mission. Have an outstanding corporate culture corresponding with contributing to society and inspiring guide them to the broader road of the corporate mission, allowing companies to establish a positive, in line with the strategic objectives of social value. The culture of innovation is a top priority to enhance the core competitiveness of enterprises. Corporate culture and core competitiveness of enterprises, combined with the actual situation of the current culture of innovation, first on the background to the study of the core competitiveness-oriented corporate culture, significance, approach, innovation, and the paper frame structure made simple introduction, the main part of the paper, an innovative way to analyze the role of every aspect of corporate culture form the core competitiveness, as a basis for systematically to nurture and enhance the core competitiveness of enterprises target conditions, the building of enterprise culture and innovative approaches.Innovative corporate culture and enhance the competitiveness of enterprises, mainly divided into four parts, the first chapter of the preamble, respectively, from the research background, significance and practical value, research status, research methods, the focus of the study, difficulties, innovation, research the basic ideas and content aspects of the discourse of the open-pit mining enterprise tax situation. Part of the second chapter an overview of the theory of corporate culture and the competitiveness of enterprises, mainly from the concept of corporate culture and hierarchy, the characteristics and functions of the corporate culture, the competitiveness of enterprises are analyzed, and described the features and functions of the corporate culture. The third chapter is the analysis section of the corporate culture in the development status of China’s enterprises and success stories of inspiration, explore two main aspects from the current development of China’s corporate culture, corporate culture, success stories and inspiration (Haier cultural value of revelation, for example). Chapter IV to create a new corporate culture to enhance countermeasures part of the competitiveness of enterprises, mainly from the soft environment for innovative system of corporate culture to create a corporate culture, the creation of the new culture of enterprise system, adhere to standard business strategy, innovation and enterprise culture, and improve the competitiveness of their products, learn from foreign experience in successful companies to improve China’s corporate culture to focus on Analysis and Discussion, a detailed analysis of the corporate culture of innovation and development and to enhance the competitiveness of enterprises of inspiration and guidance.In addition, specific analyzes and discusses the theory of corporate culture and corporate competitiveness analysis based on elaborated from a theoretical point of connection between the two, under the premise of follow scientific and objective thinking, use of information The descriptive research method, system analysis and other research methods, focusing on analysis of the object of the current development of the corporate culture and competitiveness of the revelations. Finally, the competitive impact of the actual situation, scientific, rigorous given the strategy of innovative corporate culture and enhance the competitiveness of enterprises, combined with corporate culture, and the process of using these strategies should pay attention to the problem given to reveal. Would like to hope that this study countermeasures to the promotion of China’s corporate culture of innovation, and thus enhance the competitiveness of enterprises, the views and recommendations of the reference.