The Research On The Construction Of Small And Medium-sized Logistics Enterprise Alliance Mode In Our County

With the booming development of Chinese economic, more and more logistics enterprises have mushroomed, small and medium sized logistics enterprises are the most. At the same time they are facing serious challenges:"small, little, weak, scattered" features, poor infrastructure, low resource utilization, less core competencies; it is difficult to provide diversification, differentiation, integration services for customers.In order to get rid of this situation for small and medium sized logistics enterprises, achieving optimal allocation of resources and the effect of resource integration, this paper from the perspective of business expansion through mergers and acquisitions and internal comparative analysis of the pros and cons of expansion, proposed for the healthy development of small and medium sized logistics enterprises new model-building alliances. Building the alliance can make the unique advantage enterprises unite in the value chain, execute division and cooperation, expand the value chain, strengthen enterprise strategic link. Using every available resource and ability create market opportunity to satisfy customer demand. It not only can reduce their respective business risks, but also make each enterprise share more profits and enhance the competitiveness of enterprises.It is a must to take the road of alliance by the analysis of game theory and alliances advantages. This paper focuses on the studying of alliance model, building, realized guarantee in small and medium sized logistics enterprises. The top priority is the mode of cooperation; the build process is divided into four stages:the choice of alliance partners, the integration of business resources, the establishment of information platform and the distribution of alliance benefits. Selecting partners is in the way of AHP analytic hierarchy process, the distribution of benefits is in the use of Nash equilibrium method. In order to protect small and medium sized logistics enterprises in the stable operation of the alliance, this paper studied the trust mechanism of partners, risk prevention and incentive mechanism to ensure the alliance more successful.The purpose of this paper is to allow small and medium sized logistics enterprises in the market fierce competition to get healthy and stable development in China, and avoiding excessive waste of resources to achieve share resources and enhancing the competitiveness of enterprises. Cooperating makes the logistics enterprises to cooperate in the competition and cooperation in the competition. The paper provides a reference for the small and medium sized logistics enterprises to reduce logistics costs and improve logistics efficiency.