| Along with the firm and stable development of German small and medium size companies, this thesis analyzed the overall status of industrial fan industry, including the main market of industrial fan, main producers in this market and the fan technological progress of E company as a typical example.Under the situation of global warming and energy cost increasing, this thesis is trying to analyze how E company utilizes its own advantage, consolidate the internal human and material resources, unites the external resources, and finds the unique suitable mode of its EC intelligent energy-saving fan technological innovation and strategy, hence, establishes its firm position as market leader in industrial fan market.The management and strategy mode of E company EC intelligent energy-saving fan technological innovation is: well sharing information in between R&D department and sales department, uniting market demand information and available technologies, innovating independently, and combining cooperation and R&D.At the same time, the thesis is also trying to analyze how E company materializes its management and strategy mode of EC intelligent energy-saving fan technological innovation, and how to tackle the challenges and problems facing, and also its innovation non-perfect side as well. |
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