Fuzzy Evaluation System Of Outdoor Furniture Design Based On The Design Management

Nowadays, Chinese is making steady society progress, rapid economicdevelopment and improving people’s living standard, which requires the most ofChina’s small and medium enterprises restructuring and up-grading. For theenterprise, Building brand has become the only way out of small andmedium-sized enterprises, though, how the brand to be created, how to lead thedesign of a company, select case in line with the company development direction,increase the company recognizable of the design of the products, guide thecompany subsequent design, and break product homogeneity phenomenon, arethe problems worthy of study, especially for some of the company which can notcontrol the design. It is a huge challenge.Design management is an object which is the result of industrial design.There are different characteristics of the definition of design management indifferent countries. To determine the characteristics of design management inChina, according the development of Chinese enterprises itself. All those aretheoretical basics. Through the development stage of Chinese small and mediumenterprises and its own characteristics to lead the small and medium-sizedenterprises to build the brand toward famous brand, and make the outdoorfurniture industry as an example, points out that the outdoor furniture enterprisehow to build a brand.Product design evaluation, through the pros and cons of evaluation ofvarious factors of the product according to different criteria, to help peoplechoose the product design case. Through various product design evaluationstandard analysis, to be a good guide to small and medium enterprises to buildbrand, based on the product design and the design management ideas, combiningthe different relationship of products with the enterprise and the consumer bothsides, divide the characteristic of products, with the results of previous studies,established the generic product design evaluation system, and with outdoor furniture for object set up product design evaluation model.Through the analysis of various evaluation methods, according to theproposed product design evaluation system characteristics choose multi-gradefuzzy comprehensive evaluation method. Meanwhile, use the special case ofoutdoor furniture to show that the enterprises should be based on their ownproperty and the requirements of the consumer demand, in these two areas todetermine the weight of the elements, and analyze the evaluation process.At last，used VB programming language to constructs a fuzzy evaluationsystem for product design. Product design evaluation system was constructed intwo ways, on the one hand, interface design, on the other hand, functional codedesign. Compared with other product evaluation, the system can clearly displaythe input data and calculation results，show a more intuitive impression of thedata, therefore, the evaluators on the evaluation factors can explain a moredetailed understanding. Enterprise brand building still has a long way to go inChina. For most small and medium-sized industrial company, it is the mosteffective way for company makes the brand through product design. Therefore,with the product design evaluation to guide the company to carry on the design,it is very necessary. At present the product design evaluation system is still notmature, in the future, need more in-depth research, only will product designevaluation standardization, systematization can better serve for enterprises.