Research On Design Of Mobile Phone Based On Emotional Images

Now the mobile phone market competition becomes fierce increasingly. Today, middle and senior mobile phone marcket is still controlled by foreign companies. Domestic phone companies also developped at an unprecedented rate, there have been some famous celephone brands in the world, such as Huawei, ZTE, Lenovo, etc. According to user statistics in2012, domestic mobile phone users had been successful exceeded foreign brands, which in turn provided a good opportunity for Chinese mobile phone designer, Then how to meet the the public aesthetic, design products to lead the market of mobile phone products become an important task and mission of the industrial designers.Since the prosperity of mobile phone manufacturers, mobile phone is designed everywhere. Due to the rapid pace of phone configuration innovative, the phone must be designed to maintain the perfect integration of hardware, this also means that the phone design cycle dramatically shorten. Phone mass design has become the norm in mobile phone design.The paper must admit that this mass design can create short-term benefits, but it will lead to the low quality of design inevitably, which is a bottleneck of mobile phones. Homogenization phenomenon occurs in design area due to the development of technology and globalization.Domestic mobile phone break through worldwide extremely difficultly.This thesis is focused on today’s mobile phone trends, and study various factors related to mobile phone design. Through the collection and analysis, the paper merged the Kansei engineering theory, the theory of image scale, image and design knowledge integration in the theory of emotional images, and put forward my own mobile phone design theory and methods based on emotional images.Analysing the contemporary form features of mobile phone, the paper collected the most representative and typical mobile phone sample through a variety of channels. And through elements analysis that affect the perceptual image, made wireframe samples without image cognition disturbing each other, of which the most critical form of mobile phone design sample was divided into three parts:the front sample, side sample, top sample. Secondly, according to the actual production needs and manufacturing conditions and trends, the paper made color samples and material samples. After the sample making, the representational image words which were closely related to emotional image were selected scientifically. Finally emotional image of each sample was surveyed through questionnaires, than analysed the data. Ultimately, it found the relationships between each sample and the Kansei image.Based on mobile phone design case of HISENSE COMMUNICATION CO..LTD, the paper conducted a market survey, a clear market positioning, and analysis of positioning crowd target image, and identified the samples corresponding to the current target image from the relationship between the samples and emotional image, analyzed the sample characteristics. Then sample characteristics were summarized and analyzed by the designer’s own design thinking, finally designer completed the design under the guidance of established theories and methods.Finally, there were two methods of verification, a semantic differences method, more emotional; One was the the eye tracker experimental method, more rational. The paper validated that whether the design was rational through these two methods, the two methods are complement each other, and ultimately verified the implementation of the design was reasonable and effective design. Imagery target was reached.