Product Color Image Information Acquisition And Design Application Based On User Perception

During the rapid development of Internet+,the fierce market competition has brought more opportunities and challenges to modern enterprises.Facing the tendency of product homogeneity,color design,as an important factor of the product,not only has the function of the beautification and decoration,but also affects the user’s subjective feeling and desires to buy.There is a difference perception of product color between users and designers.How to map the user’s perception of color image to the product color design is the current trend of product color design research.Based on the personalized design method of the product of Transfer-mapping,this paper puts forward the way and method of obtaining the information based on users’ image perception,through the analysis of the user’s color image and the perceptual evaluation experiment,to obtain the correspondence of products’ color sample and perception.On this basis,using color scheme as the transfer media of product color image to map the user’s perception of information and product color design.Taking the color design of household sweeper as an example,this paper validates the color image information acquisition and design transformation method based on the color scheme.To embody color image that the user perceives in color design process,color design satisfies more people’s demand and diversifies colors of product.Through a large number of experimental data analysis and summary,select the appropriate color diagram to build color prototype library,the use of SQL tools to develop the database,the use of Java and other programming languages,the web side of the product line color,to help designers get in line with user perception Color scheme.And the color design of home sweeping machine design as an example to verify the database can play a simplified role in the future of related product color design has a certain practical value.