The Color Of Xilankapu In The Research On The Application Of Modern Advertisement Design

Tujia, is our country 55 ethnic minorities in not the minority language of one of the ethnic minority groups. Even without their words, tujia people by their own rich imagination and aesthetic consciousness and ingenuity, recumbent costumes, recumbent artifacts, as will the nation’s ancient history recorded. In the long history of the sealand years, Xilankapu- tujia has the most intact a primitive woven cotton, bearing the universal TuGuRen strange think of clever want, remember how much our national ancient history, embodies the tujia historical culture, religion, customs, aesthetic taste, so far, the important cultural carrier became tujia economy and important part of culture.This topic I use an on-the-spot investigation, literature search and comprehensive analysis, from ethnology, aesthetics, semiotics, design science and advertising Angle studied the Xilankapu cultural connotation, the design characteristics, colour take meaning, focus on its unique color formation and characteristics, and its significance in the application of modern advertisement design.This paper on the traditional color of Xilankapu cause analysis, uncover the tujia the Xilankpu colour iniverse. Firstly, the paper from historical culture of tujia formation and development, this paper analyzes the Xilankpu formation must affect the development of tujia historical culture. Secondly, the folk culture mentality and the folk custom culture connotation, starting from a nation’s aesthetic principle, and religious beliefs, to find the information how to reflect to the physical culture, how to reflect to the traditional color of Xilankapu. Finally, based on the color of Xilankapu ific classification, and carry on the aesthetic analysis, stating me for the Xilankapu colour in modern advertisements application point of view, and for modern design inspiration and significance.Have adornment art style of tujia woven cotton, through the unique color context and pattern to the world, expounded the story of tujia legend and spirit. In the past, due to the geographical environment, the special tujia development lags behind, the reach of marketization requirements. Until the late 1990s, economic globalization along the way, the implementation of the western development strategy vigorously accelerate the pace of ethnic regional development. Accompanied by tujia people living standard rise increasingly, for the Xilankapu such non-material cultural heritage of development, innovation and the forming marketization relative passive. I therefore being a person of tujia woven cotton and willing to dedicate a art research bit.