Development Strategy Of Chinese Cultural Soft Power In The Context Of Globalization

This paper consists of four chapters, first of all to domestic and foreign national cultural soft power theory as a foundation, be guided by Marx theory, to define the concept of the national cultural soft power, followed by the practice of the Chinese cultural soft power research present situation, analysis of theadvantages, the Chinese cultural soft power in the international environment, the opportunities and problems the challenge, finally proposed the development of countermeasures and ways of China’s cultural soft power.This paper expounds the "in the present era, culture has become a more and more important factors are more important source of national cohesion and creativity, the competition of the comprehensive national strength. We must keep to the orientation of advanced socialist culture, the rise of a new upsurge in socialist cultural development, stimulate the cultural creativity of the whole nation, and enhance national cultural soft power." Cultural soft power new concept that my party general secretary Comrade Hu Jintao was first proposed in "the17th National Congress of the CPC".Discussion on the present stage our country culture soft strength advantage. Highlights of China’s cultural soft power theory, resources, policy, diplomatic advantage. At the same time, from various aspects and gradually explore the problems existing in our country’s cultural soft power at the present stage, and analyze the reasons of the problems according to the actual situation.Analysis of the present stage of our soft power of national culture in the international environment, combine the present stage of China’s soft power of national culture of its own characteristics, are facing new opportunities and development discussion at this stage of our national cultural soft power development challenges.Put forward the countermeasure and suggestion of our country at the present stage of development of the national cultural soft power. From the cultural industry, publicity, culture, core value system, the international image of these aspects, mention of China’s cultural soft power.