Research On The Construction Of Chinese Culture Soft Power Under The Background Of Globalization

Explore China’s cultural soft power construction in the context of globalization, is clear in an economic globalization as the core, contains in on each nationality in each region of politics, culture, science and technology, military, security, ideology, life style, values, such as multi-level and multi-field contact each other and influence each other, mutual restriction of environment, a country or a region on the carrier of advanced culture, embodies the national spirit, value concept and ideology of creativity and cohesion, influence and the propagation force. Cultural soft power is a country or a region important indicator of overall national strength.This paper is divided into four parts. The first part elaborates the concept of globalization and cultural soft power, analysis of the relationship between globalization and cultural soft power, The second part of our country under the background of globalization through the research of the importance of strengthening the construction of cultural soft power that promote cultural soft power is beneficial to enhance the national comprehensive national strength, is beneficial to enhance national cohesion, is conducive to establishing good image of the country. The third part through the analysis of the current status of China’s cultural soft power construction, explore the opportunities and challenges of our country’s cultural soft power construction; The fourth part is about the construction of China’s cultural soft power under the background of globalization path countermeasures and Suggestions are put forward. Think that China’s cultural soft power construction under the background of globalization to adhere to marxism as the leading ideology; To practice the socialist core values, and to inherit and carry forward the fine traditional culture of China, to improve the status of national culture in the world culture; To strengthen the ideological and political education, improve the cultural soft power platform construction; To deepen the reform of cultural system, in order to correct the spread of public opinion guide, promote China’s cultural soft power; To develop cultural industry, enhance the international voice, raise the level of international communication; To the Chinese dream as an opportunity to build China’s cultural soft power.