Changchun Purple Magnolia Ethnic Cultural Industry Park Development Strategy Research

With the continuous development of society and progress, now the worlddevelopment trend of the industry will gradually our eyes to a new industry--thecultural creative industry. Along with the Chinese economy development and socialprogress, China ’s cultural and creative industry has maintained a growth rate of morethan20%, cultural and creative industry will gradually become China’s socialdevelopment process important economy pillar. By the end of2008, China ’s culturaland creative industry scale has reached902000000000yuan, the value is equivalent toabout3%of GDP. The development of cultural industry in the national economydevelopment at the same time also can meet the needs of our Chinese people’s growingspiritual needs. Domestic and international cultural industry development at the sametime has also led to the development of the cultural industry development of Jilinprovince. To the cultural industry, cultural and creative industry is a relatively newfield, cultural and creative industries to rely on cultural and creative talent skill,wisdom and talent, at the same time, in the creation of time must rely on a number ofhigh-tech, through the technology can the cultural resources to create, through thedevelopment and use of intellectual property rights, they can to create products withhigh added value, cultural and creative industry can be said to be a very potentialindustry.Changchun national industrial park are original in Changchun City PurpleMagnolia craft Limited company based on the extension, is in production, trade,exhibition, culture as one of the integrated park. The park will attract the folk arts andcrafts, local specialty products, travel goods and other cultural enterprises, in order to"Purple Magnolia technology products" as a leader, to form the Jilin folk arts and crafts production, training, clothing display, the creative industry chain. Changchun PurpleMagnolia cultural industry park development is still at the initial stage, how to applythe existing creative cultural park of the advanced experience and the Purple MagnoliaChangchun Industrial Park characteristics combine, a scientific and rational choice ofdevelopment path is the main problem facing the park.Based on the strategic management theory as a foundation, use PEST andSWORT analysis tool of Changchun purple ethnic cultural industry park developmentwas analyzed, gives the national cultural industry park development strategypositioning, development strategy and development strategy, in order to facilitate theNational Cultural Industry Park in the future fierce competition, to seize theopportunity foster strengths and circumvent weaknesses, take the road of sustainabledevelopment, to make a long story short, this thesis studies on Changchun PurpleMagnolia ethnic cultural industry park development strategy plays a certain referencerole for the national culture industry park, resolved to face some specific strategies andmanagement aspects.