Research On Nanjing City Image Visual Symbol Design

City image is the city of internal and external public to the city internal strength, explicit dynamic and development prospects of specific perceptual and comprehensive evaluation. It covers politics, economy, culture, ecology and the appearance of the city, citizen quality, social, historical and cultural aspects. City image construction is helpful to promote the city economic development, enhance the city’s influence and competitiveness. As the window of the city, to show people the city charm and grace, and bearing a strong humanities breath, reflects the people’s feelings and expectations, highlight a city landscape and the humanities style."City image" construction question, relates to the competition between city and city, city, city sustainable development extroversion degree increase, etc. The "image" of how to design? These problems such as Nanjing has a history of several thousand years of human civilized ancient capital, seems particularly typical. As the city graduated students, naturally interested in the problem, spread out exploration and study. This paper focuses on the extroversion of Nanjing internationalization of metropolitan construction goal, explore a kind of visualization of the overall solution.In depth exploration of "city image to this problem, this article from the Nanjing city image and city competitiveness research analysis obtains the image of Nanjing city status.Nanjing city image as the research object, using a combination of theoretical and empirical methods, based on the perspective of art design in symbol design mainly supplemented by system analysis method to discuss the city image of Nanjing visual symbol design. In this paper, combined with the current situation of Nanjing, analyzes the impact of Nanjing city image positioning related factors, namely the history and diverse culture of these characteristics, the image of the city of Nanjing as the "capital of universal fraternity"In this paper, on the basis of city image positioning, Nanjing city history, culture, customs, environment and other factors of history, folklore symbol system, symbol system of ecological system of symbols, and from the visual communication design point of view they will be refined for a unique visual symbols, for the development of Nanjing City, enhance the image of the city of Nanjing to provide theoretical guidance and practical support.