Study On The Visual Image Design Of Tianchang

The city image design is a buzzword in recent years, emerging graduallyintroduced into the city from the initial design of corporate image and corporatebrand packaging design. The image of the city design from the city’s overallfocus, details start to further enhance the charm of the city, through thetransformation and design to allow the Town to fully demonstrate their skills inthe now increasingly fierce competition in the city, distributing self-charm for thecity itself to win broader space for development.Similar to the same corporate image design, urban image design includingthe concept of recognition, behavior recognition, visual recognition, these threeset of other systems are interrelated and interdependent, without the guidance ofthe implementation and behavior recognition of the concept of identification,visual identification is impossible to carry outSimilarly, there is no visualrecognition, the concept of identification and behavior recognition is impossibleto show. In other words, the concept of identification and behavior recognition isthe basis and relying on visual recognition, visual recognition is a carrier andshow the concept of identification and behavior recognition. To carry out urbanimage design, we must firmly grasp the concept of recognition, behaviorrecognition, visual recognition of the close relationship between these three, usethe links among the three and do a full image of the city design.As the scope of the urban image design broadly here, part of the visualidentification to fully launched, given to the establishment of the visual image ofthe city’s means of visual arts to be upgraded. The visual image recognition is theface of a city, is the first impression of the public as well as other cities on this,the quality of visual image recognition system is directly related to the charm ofthe city itself. Therefore, the overall urban image design, the focus highlight thedesign of the visual image is essential and should be fully carried out in the fullanalysis of the city to comply with the concept of identification and behaviorrecognition based on the city’s visual image design.The visual image of the city’s design includes the city’s logo design, urban color design, brochure urban design, urban image of the wall design. From theseaspects fully demonstrated the visual charm of the city.The Tianchang Wandong area of one filled with their own unique flavorcharacteristics of counties and cities, it has a long history, and blend ofhumanities, ecological landscape, rich and unique delicious snacks, simple butrich local color and living facilities, has the advantageartificial environment ofharmony and political philosophy, public spirit of unity, the innovative conceptof progress, people of good literacy and so on. The Tianchang rapid progress inits economic construction, political construction and cultural development inrecent years, the quality of life of the people are increasing. However, due to thelong-standing lack of a unified urban visual image design, Tianchang the overallpace of development is still slow, is not fully obvious advantage in theincreasingly fierce competition of urbanization, a unique highlight of many smalland medium-sized cities and counties, and even embarked on a similar road withother cities and counties line. The Tianchang urgent need of a complete visualimage design to highlight the personality traits.Tianchang visual image design should be established to do the full analysisand behavior recognition on the basis of the design idea of relying on the city’sideas and behavior as set in the concept of Tianchang, runs through the city’sideas and behavior in the design process,do not only focus on doing the visualdesign, without losing sight of the identification of ideas and behavior, thesethree has always been closely linked. So do the visual image design will not beempty, poor, but rich, soul and temperament.Of course, in the process of doing the Tianchang visual image design, alsocan not ignore the spirit of innovative ideas. Innovation is the soul of a nation isthe source of a nation’s progress Similarly, innovation is also a city of the soul,the essence of the city in the visual image design. Regardless of the theTianchang visual identity or urban color, or a brochure with the image of the wall,their design ideas should always run through innovative ideas, with innovativeideas, the visual design elements is the vibrant is full of features, is attractive.The results of Tianchang visual image of the design will be doingspecifically the internal and external communication and application, so as toachieve truly designed to create a city brand to promote the city’s character.