A Brief Analysis Of Wine Packing Brand Positioning

With the improvement of people’s standard of living, quality of life demands are alsoon the rise. Wine as a drink, originally from Europe and the United States in vogue, in theeyes of foreigners, it is not only a healthy life symbol, while high quality red wine or astatus symbol, then the consumer market is increasing year by year. In China have formeda new drinking culture, can be seen everywhere wine trail, while the average person inwine, not much about cognition, before the purchase will be messy, so in drinking winebefore it is necessary to understand the temperament of the wine culture and wine history,influence character by environment between the noble about wine place. Now available inthe market many brands such as red wine, French wine Patos, Bordeaux, France the Stourwinery, and domestic well-known brand Changyu, the Great Wall, the Veyron claret,compete in the market intense. In order to compete for the wine market share, dealer inadvertising, packaging design, price competition, bring forth the new through the old, takea variety of different marketing strategy.This article from the wine packaging design proceed with, analysis of wine packagingwine packaging and brand preference, research orientation relationship. In the winedevelopment process, studies how the packing positioning and design level, according tothe wine brand positioning to design the packaging of wine sales, thereby forming apositive impact, is the focus of this article.