Research On Market Development Of Xijiang Longmu Culture Travel

With the improvement of people’s culture attainment,the focus for the travelhas been transferred to the exploration and enjoys the culture value included inthe travel from simple sightseeing tour. The culture travel shall become the mainstream of21th century Tourism industry development. LONGMU culture is majorpart of Lingnan culture. Now, the research of national LungMo Culture Travel isat the initial stage, the research on the LungMo culture travel, especially for thetourist resource’s market development empirical research, we need studycomprehensively.This document takes the LungMo Temple in Wuzhou, Tengxian andYueCheng city as example to develop the empirical research. It adopts theGeographic concentration index and Seasonal intensity index to analyze the spaceand time distributed feature of tourist resource market, and analyzing the issue ofthe LungMo culture travel resource market development with Independent sampletest for tourist after-satisfaction analysis method,and offer the relateddevelopment countermeasures. As the result,1) The Market Development ofXijiang River LungMo Culture Tourism Mainly distributed in downstream ofthe Xijiang river;2) characteristics distribution of the tourist Show that a high concentration inthe space and “Festival celebration” and “Holiday” on time.3)“Experience type” and “Participate in type” of the demand of Tourist that isoutstanding day by day;4) Consumer characteristics of Xijiang River LungMoCulture Tourism is a great difference in different regions.:for the consumptionlevel rank, the Yuecheng is top, Wuzhou is second， and the tengxian is third;5)The Features of degree of satisfaction of Xijiang River LungMo CultureTourism after visit is Significant difference.The characteristic of the touristsatisfactions’ degree of Wuzhou’s LungMo Temple in traffic, entrainment andresource is low, the ticket price of Yuecheng LungMo Temple is too high and theservice management quality need improve.