Enshi Folk Custom Tourism Ccojrmmodity Packaging Design Research

With rapid development of social economy and growth in the livingstandard, traveling gradually becomes a preferred way for holidays. Packagingof tourism goods is mutual unification of “external” and “internal” which areclosely connected.“Tourism goods have Dural values, i.e. meet tourists’shopping demand and spread the culture of sightseeing places”①. With theincrease in the demand of tourism commodities and the rise in satisfactiondegree of packing, rough, simple, crude and low-grade commodity packagingcannot meet tourists’ demands. Therefore, it is necessary to conduct a study onthe packing design for tourism commodities and guide a tourism commodityculture with regional characteristics.Enshi Tujia and Miao Autonomous Prefecture is a place where a minority(Tujia and Maio) is located. Its unique profound regional culture has importantinfluence on the packing design of local tourism commodities. There is a widerange of tourism commodities with Enshi folk custom. It is found throughinvestigations that the packaging of many tourism commodities is less thansatisfactory. A lot of problems exist. For example, the packing design of tourismcommodities is similar, lacking cultural connotation and art value; theapplication of Enshi folk custom to packing design elements is not masteredaccurately; lack brand awareness etc. All these lead to relatively laggardpackaging of tourism commodities with Enshi folk custom. Aiming at theseshortages, this paper analyzes deeply the intimate connection between packingdesign of tourism commodities with Enshi folk custom and Enshi economy andculture through setting Enshi regional culture and tourism commodity categories.This paper points out national culture of packing design of tourism commoditieswith Enshi folk custom and future development trend through analysis ofadvantages and disadvantages of existing packing of tourism commodities withEnshi folk custom. In addition, this paper puts forward new thought andmethods for packing design of tourism commodities with Enshi folk custom inthe following aspects: inheriting and promoting characteristic culture,combination of design elements with regional culture and modern packingdesign concept, establishing a brand image with Enshi regional culture, andgreen environmental protection. This paper takes highlighting folk-customcharacteristics, national culture and green environmental protection as the design strategy and designs the packing structure and packing decoration byaiming at representative tourist souvenirs (Enshi Tea and Xilankapu (a kind offlower bedclothes)) with Enshi folk custom. Through comparative research, casestudy and profound elaboration, this paper raises an idea to improve the level ofpacking design of Enshi tourism commodities, increase the art value and thusenhance competitiveness of Enshi tourism commodity market and promotetourism development of Enshi. At last, this paper a promising outlook onpacking design of Enshi tourism commodities with Enshi folk custom.