Research On Innovation Development Of Minorities Village Cultural Tourism Commodity In Guizhou

Guizhou has many rich national cultural resources and numerous ethnic minority villages, in today's the fusion of the cultural industry and tourism industry of big background, to ethnic villages of local culture as the kernel of characteristics of the development of tourism commodities, not only can drive the regional economic development in the local community, also inheritance and protection of the traditional national culture has important significance. But so far the development of Guizhou ethnic village cultural tourism commodities, whether in the production design,organization and marketing communication, there are many problems in such aspects as embodied in: rich and colorful ethnic culture resources and the increasing demand for commodities, and the lack of local production ideas, backward culture protection mechanisms and the contradiction between the immature industry chain.Based on the theory of tourism commodity development related with unique ethnic villages in Guizhou and their cultural resources characteristic point of view,combining Guizhou rural tourism development and tourism commodity development present situation and problems, through the development process each link, and the analysis of the role of division of labor between different action subject, from the resource to the goods, and form the overall path of innovative exploration industry brand, in order to clarify the relationship between ethnic culture and tourism commodity definition, Guizhou minorities village cultural resources to the transition path of realistic conditions and specific style, and the development process of thetraditional ethnic cultural heritage protection and effective path, and then summarizes a suitable for Guizhou minorities village cultural tourism commodity innovation development model of complete industrial chain.In addition, this article selects the Tang Long village of Shi Dong town of Guizhou as a case, through to the local tourism and its traditional Miao silver combing and analysis of the current situation of the development of tourist commodities, explore the Miao silver and forging craft as travel products in the local community to participate in the industrialization of cultural resources, in order to produce creative product of cultural tourism in national regions and brand construction to provide new ideas.