Chinese Film Cross-cultural Dissemination Of Culture Consciousness Research

After the resurgence from serving politics to cultural value, the tradition of “artto carry a way” in Chinese film has stuck into commercial, common, andentertainment cultures. Chinese film is lack of endurance for profound expression aswell as motivation for intercultural communication, so that in the world film culturalsystem, Chinese culture has been descending to a dancer who danced just for others.For independence of Chinese film in the world film industry and maximal efficiencyof intercultural communication, it’s very necessary to strengthen the culturalawareness. Based on the transmission trend of the current world film industry andthe theory of culture awareness, this paper analyses the differences of the cultureawareness of cross-national film cultural transmission of those industrializedcountries on the one hand. On the other hand, it retrospects and reflects thedevelopment of the cultural awareness of the cross-national transmission of theChinese film, which offers a feasible way for Chinese film to increase culturalawareness in intercultural communication.The coexistence of the economic cooperation and cultural conflict has been thecurrent trend of cross-cultural exchange of world films. The former is exemplified tobe growingly instrumental and marketing in the value orientation of the world films,while the latter shows its concord and confrontation during the merging ofmulti-culture among different nations. The cultural awareness involves the followingfacts: tradition and modernism of the reflective culture; nationalism andinternationalism of the knowledge culture, and theories and practice of theconnective culture. The increment of the cultural awareness can serve to eliminatethe cultural conflict during the spread of China’s films, thus helping to realize goalsof complementary in coexistence and reserving differences on common ground. It isof great significance to the need of the cultural development of both Chinese filmsand international movies. In fact, the increasing awareness in the cross-culturalexchange of Chinese films is equal of forging ahead the adaptation and creation ofculture. Chinese film should be fully based on traditional Chinese culture. Givingfull play to traditional Chinese culture and its strong language environment, Chinesefilm should integrate our national traits with the world, thus, making Chinese filmfeaturing both diversification and uniformity. Chinese film amounts to interpretingChinese culture, namely, transmitting Chinese culture through stories by motion pictures. There are many effective fashions to transmit Chinese culture via filmssuch as seeking the combination of internationalization and localization, integratingwestern audiences with Chinese culture in the films, expanding cultural exchanges offilm in depth and width, and drawing the merits of production and marketing modelof American film industry etc.