International Competitiveness Of Chinese Creative Trade In Services And Its Influencing Factors

In recent years, trade in creative services has achieved unprecedented growth and become anew growth point in global trade. Creative industries had become more important during TwelfthFive-Year Plan period in many cities in china. Creative industries in China becomes more andmore important, Relative to the creative products trade, creative services trade is better reflectChina creativity industry development stage.Creative service trade in our country shows the following characteristics. First, continues toexpand the scale. The total amount increased from15.19billion dollars in2000to5913billiondollars in2010, an increase of389.27%, with an average annual growth rate of35.39%. Creativeservices trade imports from9.17million dollars in2000to27.82billion dollars in2010.with anaverage annual growth rate of25.58%, creative services trade exports increased from6.02million dollars in2000to31.31billion dollars in2010, with an average annual growth rate of47.28%.Second, the trade deficit change into trade surplus. From2000to2004in China creativeservice trade maintain trade deficit, deficit in2002reached the maximum amount, for1.5billiondollars, from2005creative services trade is beginning to change for trade surplus, although in2009appear trade deficit of0.05billion dollars, but the overall trend is good. Three, creativeservices trade structure is not reasonable. Advertising, market research and public opinion surveyservice trade has become the largest trade surplus in the creative service source. At the same timepersonal, culture and entertainment services, audio-visual service trade and other personal,culture and entertainment services trade exports is became the largest deficit source. Thus,China’s creative service trade structure is unreasonable; inferior at other major developedcountries, to a certain extent reflects our country in the creative level gap.This article first describes the situation of domestic and foreign research and thedevelopment status of creative services trade. Second, by using the RCA index, SCA index, TCindex and MI index to study the international competitiveness of Chinese creative services trade,China in the advertisement, the market research and public opinion survey service trade is thedominant, the rest of the industry is reflects larger gap. Third select a number of countries toestablish a panel data model to identify the main factors to affect trade in creative services, theempirical results from view, government support to the intensity of the biggest influence onexports, next is the level of economic development, once again, is intellectual property rightsprotection and human capital. Finally, based on the empirical analysis, package programme such as the national development strategy, the protection of intellectual property, personneltraining, setting up Industry Association is used to promote the creative industries to flourish.This paper attempts to do innovation in the following several aspects: First, differencesother scholars research on creative products trade, this paper emphatically analyzes creativeservice trade. Second, using the RCA index, SCA index, TC index and MI index to study theinternational competitiveness of Chinese creative services trade. Third, establish a panel datamodel to identify the main factors to affect trade in creative services.