Research On The Innovation Strategy Of The Subject Matter About Taiwan Animated Film

In the twenty-first century, the animation industry is known as the most brilliant rays of the Culture creative industry which is called the rising sun. That is animated film which is the most appealing and the greatest development potential. In recent years, Taiwan keep actively developing the " digital content industry", increasing the support and input in capital, talent, policy and other respects on the animation film industry, and has made great progress. But long-term since, the United States, Japan and other countries always firmly occupied the dominance of the animated film market. If Taiwan animation film want to get rid of their monopoly, it must take its’own original road. Animation film industry belongs to the content industry, and "content is king" also has become a consensus in cultural industry, and the factor----the subject matter is the key of restricting animated film’s development. Therefore, the core task of Taiwan animation film’s development is to carry out the subject matter of innovation. This article introduces the association method, the combination method, the transplantation method, the enumeration method, the comparative method, the modeling method, the questioning method, and so on, which are applied in the subject matter of Taiwan animation film’s innovation in specific. It also puts forward some new ideas, including" the combination of Chinese and Western theme "," expanding the subject matter’s sources". We hope it to enlighten the development of Taiwan animation film.