The Development Of Nanjing Urban Outdoor Advertisement

Outdoor advertising is a rapid development emerging media in recent years, it is beyond pastnewspapers, television and other traditional advertising media. Outdoor advertising forms in theprocess of development in a variety of advantages, its main function is distributed throughout thecity planning, using static and dynamic combination of, can be promoted to all kinds of things, ina novel way is presented to consumers, let consumers in urban outdoor also can feel the power ofthe media. On the other hand, emerge in endlessly, outdoor advertising also make the whole citylandscape is changing. In outdoor advertising of the relative lack of s, the whole city may seemrigid and no energy, now the city streets, because outdoor advertising dress becomes vibrant,various forms of outdoor advertising use their color, shape, ideas, etc., for city endowed withbrilliant mental state.This thesis is divided into five chapters, the first chapter expatiates the origin, purpose,academic value, research status at home and abroad, briefly explain research method and technicalroute, research content, and to solve the key problems. In the second chapter related concepts ofurban outdoor advertising, mainly introduced the concept of outdoor advertising, types anddevelopment trend, through the in-depth understanding of outdoor advertising, foreshadowing forthe following statement. The third chapter of nanjing city outdoor advertisement developmentpresent situation analysis, by the history of the development of nanjing urban outdoor advertising,classic case analysis, such as special area trend for further exploration, analysis of thedevelopment of nanjing urban outdoor advertising. Chapter4the influence factors of nanjingurban outdoor advertising, through chapter to delve into, find out the influence factors of nanjingcity outdoor advertising. Fifth chapter is this article key, mainly in view of the problems involvedin the first two chapters, and future development in nanjing city, on the basis of exploratory putforward the development of nanjing urban outdoor advertising positioning as well as the need toimprove place, and then from the type of outdoor advertising positioning and brought by newtechnology, new material new outdoor advertising two respects put forward some Suggestions andopinions, and combined with case analysis.