Analysis Of Propagation Phenomena For "Chinese Bridge"for International Students Studying In China

With the continuous development of communication technology, a variety of new media are emerging, the integration trends of media communication are becoming evident. The dissemination of any information that is no longer confined to a single channel and a specific audience, but based on crossed and opening up multi-media platform for dissemination. This multi-channel and openness also led the audience choose autonomy and participation is higher than ever. The background of this era dissemination activities more pressing needs and challenges of higher, and also for its further development to provide a broad soil. According to the propagation process of the communication link analysis, is one of the main ways that to study the spread of the phenomenon of a communication activities, for enhance the effects of the dissemination activities has important theoretical and practical significance. The development of communication theory in the contemporary provides a scientific theory support for this study.With the accelerating process of "globalization", China has also accelerated the pace of integration into the world economic, political and cultural exchanges. The resulting global Chinese fever leads the Chinese contests that for learners who come from non-native Chinese countries have sprung up, and presents an increasingly prosperous trend. The development of the research for this article establishes a practical foundation, and the studies have the significance.This article attempts to use communication theory, the "Chinese Bridge" Chinese Proficiency Competition for foreign students in China as a case study, starting from various link of the analysis of propagation, and then examine the development status and future trends of the activities of Chinese competition category, provide scientific and theoretical basis for the effect of this class activities to enhance.This article first overall description language contests, especially the development status of the Chinese race, and then focus on introduced communicators, content, media, audience, effects one by one, which are the five aspects to affecting communication activities. Use "Gatekeeper" theory, the "Agenda-Setting" theory, the "Uses and Gratifications" theory in Communication Studies to analyze the propagation of the "Chinese Bridge" Chinese Proficiency Competition for foreign students in China, summarize the dissemination of results and the successful experience of the contest, investigated the confounding factors to competitions in dissemination process, analysis the reasons for deviation between the actual dissemination of results and activities purpose, and measures to provide the corresponding.Studies have shown that, the communicators of "Chinese Bridge" Chinese Proficiency Competition for foreign students in China has a high authority, the content is very excellent, but because in the dissemination process over-reliance on traditional television media and video in the form, not enough attention and use of the network media, not wide enough information in the form and epitaxial, so the message appears pity loss in the process of passing to the audience, and lost a valuable opportunity to get audience feedback in a timely manner.Based on the propagation process of "Chinese Bridge" Chinese Proficiency Competition for foreign students in China, combined some theory of Communication, this article propose some beneficial ideas to enhance the dissemination of results of the Chinese Proficiency Competition. The specific contents is that:Be full exercise the "Gatekeeper" functions in the content production and the media use process, assurance the activities of the authority and impartiality, assurance communication channels open and effective. Emphasis on the "Agenda-Setting" function in the dissemination activities, prominent communicators hope to convey information in program production, continue to strengthen the information by various means in the dissemination process, to guarantee communicators intent to be able to successfully reach the audience, and influence the attitudes and behavior of the audience. According to the "Uses and Gratifications" theory and combined with the actual needs of the audience, the contents manifestations is more richer, the contents extension is more extensive. Use multimedia advantages of network media to create three-dimensional forms of communication, to build the database information system which use activity as a leads and include activities itself, contest questions, background knowledge, player growth and development of the story, the introduction of the relevant universities and so on.