The Application Of The Photographic Art Innovative New Skills In Graphic Design

Graphic Design stresses conciseness, abstract and creativity. The more concise adesign is, the more difficulty and creative it needs. With the coming of the digital age,in complement with the other elements, photography has become an important part ofgraphic design. The graphic design has strong functional directionality and closelyrelated to the market, while photography, on the contrast, endows graphic design withbrand new appearance and vigorous vitality by virtue of its wider performance andcreative space with diversified ways of visual transfer other than single printings andplane mediums. In addition, graphic design has its unique characteristics and forms,and it’s more relying on its originality; whereas the photography has great creativity,which can be used to fulfill the conception and contents of graphic design. Moreover,the innovation of photography added lots of elements to graphic design, which makesthe two comprise to a harmonious entirety.The changes of the times and the development of science and technology arepromoting the update of photography skills, the concepts and knacks of graphicdesign are changing at the same time. Completing an excellent graphic design workneeds to feel and interpret from all aspects of society and experience the real ideasand thought for the works to convey, and of course, it also needs to explore the morehumane means of expression and use more advanced design tools. The photographycan meet the requirements of graphic design in these aspects, making the works ofdesign more attractive to people and lead the trend of the times better.This thesis, from the perspective of aesthetics, by stating theories and examples,stresses the epochal characters and applicability that brings to graphic design by theinnovation of photography, and then analyses the relationship between photography,especially the innovation of photography and graphic design. The thesis contributes tothe combination of photography creativity with graphic design, and makesphotography serves the graphic design more effectively.