On The Emotional Design Of Children’s Books

The rapid development of the economy, we entered the to concern users care about people,"human-centered" emotional economy era. Any design is essentially human services, people need emotional exchange of animals, the essence of design art style kind of emotional exchange. Children as a small branch, they have the unique emotional and adult-children are the most abundant emotional Wizard. A branch of The design of children’s books as book design, is bound to rely on the theory of the book design to enrich, but children have their own psychological characteristics innocence grasp and children’s emotional understanding of children’s books we do is fundamentally role.Curt Coffman preparation of Design Psychology in the1980s, writing does not take into account the emotional, he points out the practicality and ease of use, functionality and appearance, all these are the feelings of qualifyinglogic operation-even if it is poorly designed products would make him angry. But now Curt Coffman change, he said that the "emotional economy" era has come. Emotional emotions play an important role in our daily life, any neglect of the emotional economy will all pay the appropriate price for the same time suffer huge economic losses. Now decided that the key factor in people’s purchasing power is no longer just the practicality of the product and its value in use, is more books outside of the "value-added" it can bring to our emotional memory, children’s books as a cultural the special form of the product, the sale has long been more than just books, but to grasp the reader’s emotions. The designer only form of materialized emotional injected into the books, so that readers get beautiful enjoy reading. Beauty and beautiful books graphics, text, color, shape, design, emotional awareness, so that the children’s books not only remain in the books of the most primitive state of the most basic-instinct layer, not just behavioral layer-a simple operation functionality, but to enable it to rise to a higher level-the reflection layer, which is given by the times the designers of children’s books mission. Children’s books designed purpose also is to create a readers can resonate emotional experience. Children’s books in the book design occupies a pivotal position. This paper attempts to combine Curt Coffman "emotional design" theory to analyze the design of contemporary children’s books from the three levels-instinct layer, behavior layer and the reflection layer, which summed up better suited the books designer of children’s books the theoretical framework of emotional design, and go into practice.