Based On The SWOT Model Of The Private Development Of Cultural Industries Analysis And Countermeasures

The20th century, the rise of cultural industries in the developed Western countries hasbecome a pillar industry of the21st century, known as "sunrise industry" and "pillarindustries". In China, it is late for the development of cultural industries to start, but receiveattention at the beginning of it. Our country introduces a series of policies and measures topromote the development of cultural industries, especially the "16th Party Congress ", theupsurge of vigorously developing the cultural industry is set off in the country. Privatecultural industry is a product of China’s socialist market economy, relatives to the state-ownedcultural industries, that is, the industrial entities of the private capital combined with thecultural industries. With the deepening of China’s economic reform, private cultural industryis increasingly becoming an important part of the national economy.One of the three northeastern provinces of Liaoning can be regarded as a culturalprovince, culture of history, culture of industrial, culture of tourism, ethnic folk culture areunique and have obvious advantages. The developing of cultural industries has become aimportant measure for revitalizing the northeast old industrial base in Liaoning Province. It’staking various measures to promote the development of cultural industries in LiaoningProvince and show a well developing momentum, which the province’s private cultureindustry has developed rapidly. In recent years, Liaoning Province taken the integration ofresources, policy support, to build brand and so on, actively explore and enrich the mode andmeans of developing the cultural industries, and vigorously support the cultural industryenterprises of private performing groups.It’s a successful example of private cultural industry enterprises in Liaoning Provinceamong many private cultural enterprises. For example, the Mountain Media, using the SWOTmodel analysis their present developing situation, find the problems in it, then propose somerelated countermeasures. It is a reference for other private cultural enterprises and a learn forthe better developing of private cultural industries.