Aesthetic Research On The Cosmetics Advertising In Networked Vitrual Environment

With the fast development in network technology, our ability to understand andchange the world are constantly improved. In the numerous network practice,E-commerce is a new kind of economy which depend on network technology andhypostatic economy. It not only change our purchasing habits, but change ouradvertisement aesthetics and cognition as well. This research bases on Marxistspractice view. It approach the issue from the perspective of practical aesthetics,discussing the relationship between aesthetic practice and commodity cognitive inthe virtual technology conditions. It helps us to understand the advertising newcharacteristics and applications in the information era. So it has certain academicvalues and social meaning. The article consists of three parts.Part one: from the perspective of virtual technology and the construction ofcommodity landscape. The cost reduction of the construction of cosmetic landscapeowing to the virtual technology. More businessman have access to build platformfor display. New brands and commodities emerge one after another. On one side, itgreatly enriches the cosmetic landscape on the Internet. On the other side, it enrichesthe contents and forms of cosmetic landscape. To acquire the cosmetic informationneed users’ active participation. So the users can make utility judgment, and itaccelerate the change of their perception mode.Virtual technology establishes thecommodity evaluation system. It rises the user’s status in building the landscape. Theuser increasingly become main force in constructing a healthy and orderly landscapeon the Internet, through participating various online channel to evaluate the goods.The users experience the unity of form and content and the beauty connotation because of the multi-layer evaluation system. It also increase the network cosmeticlandscape attractiveness towards the users.Part two: from the perspective of vision-oriented presentation of landscape. Toacquire the information effectively and efficiently, the cosmetic landscape on theInternet present mainly through picture instead of image. So visual sense is asignificant access to information. However, cyberspace cannot restore all our sense.The picture should undertake more tasks to mobilize our sense. In addition, virtualspace enable the multi-angle and overall presentation of information, and the userform stereo impression on the landscape. The impression and user’s evaluation formthe utility foundation of their cognition of cosmetic content and form.Part three: from the perspective of the way user acquiring informing. For theuser acquires information on the network mainly through keywords. To obtain thecosmetic information without leaving home, user must learn more keywordsassociating with cosmetic content and form by themselves. It helps them to getoptimization result and create a better to find the cosmetic which meet theirrequirement and aesthetic taste. As a result, keyword is a significant approach tocognize cosmetic content and form. And this active learning and cognizing progressaccelerate the change of utility judgement.