The Development Of Characteristic Culture Industries In The County Region

The stability, prosperity and power of a country lies in the governance of counties. For a long time, as the basic unit of administration, economy and culture, counties serve as a critically connecting link between the preceding and the following in many different ways. Consequently, county’s culture industries is an important supporting point for the development of regional cultural industry. According to the data, there are2853county economic entities in China, most of which own their specific cultural products and culture brands. According to these characteristically cultural resources, we should strive to develop characteristically cultural industries and form regional related industry clusters, which is feasible rational path for county religions to develop characteristically cultural industries. Zhenping County in Henan province has achieved a lot in developing jade carving industry, which is a good example of county characteristic cultural industry and people can learn a lot from their developing strategy.The paper discusses how to develop characteristic cultural industry for county regions by case analysis. the paper’s main contents are as follows:The first part is introduction, talking about research background and literature review of characteristic culture industries, county’s culture industries and jade caving in Zhenping. There is also concept definition of county region, economy and culture and culture industries of county region, characteristic cultural industry. Then based on theory of comparative advantages, this paper demonstrate that the largest advantage of regional characteristic cultural industry is its specific culture during the time-honored history and natural endowment of the environment and the superior industry county region should prioritize is characteristic cultural industry.The second part is comprehensive introduction of jade caving in Zhenping. Zhenping does not produce jade while now it has been the "Home of China Jade Carving" with a yearly production value of12billion yuan, annual sales of17.8billion yuan, annual added value3billion yuan, taking up20%of the whole county GDP as the pillar industry. This part includes profile of Zhenping, the evolution of styles of jade carving industry in Zhenping, and history and present condition of jade carving industry in Zhenping, aiming to explain the rationality of taking Zhenping as an example of counties to develop characteristic culture industries.The third part is advantages and routes of Zhenping to develop jade carving industry. Jade carving in Zhenping County has its own advantage of natural resource, traditional culture and market access, etc. and becomes the pillar industry with its steady fast development. That the supply of raw materials and the marketing of products are both outside the region lead to the economic phenomena of creating something out of nothing. At present it has formed a complete industrial chain, which includes extraction of raw materials, design and development, produce processing, trade talks, personnel training, cultural transmission and integrated services. Then the pilot area of jade cultural development and reform is introduced. Cultural industry clusters of regional characteristic are also analysed on the aspects of industrial operation mode, industry chain and specialized market.The fourth part analyzes the experience of jade caving in Zhenping.It employs many strategies including the selection of cultural leading industry; innovation of management system and mechanism; human resource development in cultural industry; the research and spread of characteristic culture; the establishment of culture reform and development experiment zone; cultural industrial cluster with regional features; integration of all kinds of industries and business and sophisticated financial service.The fifth part offers advice on development and upgrade of jade caving in Zhenping. They include five aspects of diffusion of subjects and breakthroughs of county territory, upgrade cultural quality and develop high-end market, develop extensive cooperation with character licensing, bring into innovative element and time connotation, upgrade and integration with capital market.In the future Zhenping should keep and consolidate its leading position in China’s jade caving by put up broader platform and enlarge more development potential.In the last part, this paper summarizes the effects and makes suggestions of county characteristic cultural industry, aiming to offer example and reference for characteristic cultural industry developing in other counties.