The User Experience Research For SNS Websites

With the rapid development of Internet industry and electronic industry, People’s social intercourse can not live without network, so the SNS arises at the historic moment. SNS can be found anywhere, from focusing on friends in QQ space to looking for schoolmates in renren; from stealing vegetables at work in kaixin to listening songs at home in white society. In today’s increasingly homogenized Internet technology and content, improving the user experience will be key for the SNS websites. Today, it is difficult to adapt to the diverse experience required of the user bye single function as making friends, games and entertainment. Only continuous innovation experience can retain users.This article selects the SNS websites as the object to carry on the user experience research. Through theoretical analysis and empirical research, this paper discusses the influence factors of the SNS website user experience and effect mechanism. It will help the social enterprise to explore the impact factors, so they can take a targeted approach to improve the user experience satisfaction for their web sites as well as the user stickiness for the sake of promoting the development of their website.The study takes a research process by proposing questions, analyzing problems, and solving problem. First, the study analyzes the current situation of SNS and makes the background of this study clear. Second, the study does a more comprehensive overview of the previous study results and then design the related user interviews. On this basis, the study proposes the SNS website user experience model and propose a series of underlying assumptions; Then the way of standard empirical analysis is adopted to test and verify the early hypotheses and draw the corresponding empirical results; Finally, the study summarizes the research conclusion and puts forward some opinions and Suggestions under the present condition of the SNS website. And then, this study points out the deficiencies of this study and the prospects for future research. The main conclusions of this study are the following:Conclusion one:Interface design, interaction and emotional awareness are the characteristics of factors which affecting the user experience of the websites. The user experience=-3.357E-6+1.864emotional perception+0.936interaction+0.775interface design+0.358Information architecture. Emotional perception has the greatest influence on the user experience, and then in turn, interactive operation, interface design and information construction also affect it. So it is visible to say that the user experience has a strong subjectivity, and to some extent it is the feelings of the web site due to the user psychological. This kind of psychological feeling is generated by the interaction of the user and the websites.Conclusion two:The emotional awareness plays an intermediary role between interface design, interaction, information architecture and the user experience. That is, the higher of interface design, interaction and information architecture, the grater of emotional awareness and the user experience also will be improved. Beautiful interface design, high quality of the construction and the smooth interaction are the fundamental to high quality user experience. They can be first noticed when users browse the websites. If they are qualified, the user can produce higher levels of emotional awareness, thus to enhance the user experience of web satisfaction.Conclusion three:In background control variables, we can find that site use frequency and generating content significantly impact on the user experience while demographic characteristics has little effect on it. This shows that the active users often have higher evaluation on the user experience of websites, while the inactivity users show lower evaluation on it. For cognitive experience, different users are roughly the same. Also, different background of users can be barrier-free.