Research On Ecommerce Websites UI Design

In recent years, with the rapid development of information technology in China, "Internet plus" has become an irreversible trend of development. Cross-border integration of the Internet and non internet has created a new business model--online shopping, and website has become a mainstream media. The introduction of extensive data and "Internet plus" concept makes the field of traditional electronic commerce is facing more opportunities and challenges. As a new research field, the importance of the ecommerce websites UI design has become more and more obvious.Nowadays, some ecommerce websites interface design are lack of the principles of interaction they blindly pursuit of beauty, plagiarism phenomenon is serious, others do not form its own characteristics, lack of cultural connotation, lack of attraction to the user, these shortcomings led directly to the life cycle of the ecommerce websites is relatively short, it is difficult to attract more customers. Although there are many scholars analyze ecommerce websites from the point of view of the interface design in recent years, these analyses are only starting from the technical aspects of web interface design and ecommerce websites. The literature which is Starting from the perspective of art design of ecommerce websites UI interface is still very scarce. It's analyzed in detail about the current situation of application, characteristics and significance of interface design in the ecommerce websites. It's also analyzed the influence of user aesthetic culture and psychology, emotion and experience factors, the visual elements design method of the ecommerce websites is explored. Finally, summed up the general method of “user-centered " ecommerce websites interface design, summed up the ecommerce websites interface design ideas and general interaction design standards, and put forward the flat design style will dominate the ecommerce websites design development trend in the future.This paper mainly discussed the following four parts: the first part is an introduction which is mainly included the research background and significance of ecommerce websites UI art design, research contents and methods, difficulties and innovations of this research. The second part analyzed the present situation of ecommerce websites UI art design from the point of artistic view. At first it's introduced the concept of ecommerce websites UI art design, origin and development stage, and then analysis the navigation of the ecommerce websites UI, the user login interface, the first screen, banner and other interface design elements, combined with analysis of current popular ecommerce websites UI design examples. The third part is the focus of this article, mainly analyzes the problems and the solution methods of ecommerce websites UI design. Mainly discussed four major issues, there are the similar ecommerce websites UI design, the lack of interaction, the complexity of design, the lack use of cultural elements, and analysis of the corresponding solutions and countermeasures. The fourth part made a bold prediction about the development trend of ecommerce websites by comparing the outstanding foreign ecommerce websites and the research of the front design theory.This paper is intended to enrich the theoretical basis for the UI design of the ecommerce websites, in order to enhance the level of the ecommerce websites UI design.