A Discussion On The Phenomenon Of Semiotics In Information Design

Symbol is the medium of human to know things, is the material means to express emotion, human to realize the information transfer through symbols and mutual exchanges. Traditional information carrier is language, the information age today, the flow of information to provide information in the visual transmission diversity, so information design has become a new and rapid development of the discipline and design category. In this paper, the phenomenon of semiotics research is based on semiotics in information design methods of exploratory research, is a kind of interpretation of the theory of information design research. In this paper, we study the design is based on visual information design on the basis of information design, focusing on the information in the design of graphic design (graphics here said is generalized, including text, icons, images, graphs, etc.).Articles on semiotics in information design phenomenon carries on the preliminary discussion and research, mainly based on semiotics method, the theoretical system of modern semiotics research associated with design, information design method is introduced into information design, and draw lessons from the classical theory of phenomenology, hermeneutics to research information in the design of graphical symbols in the constitution and the law of visual communication and design applications. The interpretation of the article is a kind of methodology and discussion, involves each specific part of the design information, form of information in the design of the concrete design has universal guiding significance.Papers use six chapters chapter to information design elements, design symbol as the starting point and the center of the full text content, studying the characteristics of information to design a symbol of symbols, structure form, semantic structure and semantic, grammar rules, and information disseminated to design a symbol of comprehensive application. Hope through symbol semiotics phenomena in the design of research information form and symbol propagation rule, for the development of information design and innovation to provide methodological guidance, the designer and the reader audience in the process of design and interpretation of information, the theory of semiotics and the method to use from spontaneous to conscious, intuitive and effective to promote information convey profound effective display and design culture.