| As for the audience reflection for the annual spring festival gala , programmes full of ethicmeaning tend to obtain high valuation and identity. That is to say, the ethic request hides in theaesthetic activities of the audience, whose psycological intention has the relative extent.Therefore, it is necessary to research the aesthetic request and intention of the spring festirvalgala audience. In the point of view, the whole text consists of introduction, passage andconclusion.As for the introdution, it first shows the present research condition of spring festival gala,and on this basis, its creative point lies in its point of view---the ethic dimensions. Moreover, itborrows the relative foreign points. Finally, it definitely displays the academic and realisticmeaning.Chapter 1 explains the defination of ethic dimensions of the audience of spring festival gala.Through analyzing the moral meaning of audience’s favourate programme and their experience,it not only proved that the ethic dimensions exist, but also showed that it included three aspects,the domestic, personal relative and the native ethic dimensions. Accordingly, it discussed fromthree parts. Part 1 pointed out that the reason why there was the domestic ethic dimension wasthat it gave the audience three aspects of experience. First, individual obtained the sense ofbelonging and safety; second, family relation is the experience that family members formed inthe common time and space, which plays the role of supporting the family emotion; third, it wasone of the original motive of the personal development and restricted the personal development.Part 2 pointed out, personal relation not only gave people inspiration and thought, but alsocultivated the audience’s spirit by kinds of forms. It can make audience form moralconciounsness and have the responsibility for socierty. Part 3 pointed out, the reason why theaudience pursue the native morality is that the programme filled with the native morality cancomply with the moral personality and native identification awareness. But when conveying thenative morality, the form of spring festival gala tends to be stiff,causing that it cannot satisfy therequest of the audience.Chapter 2 mainly analysed the influence of moral extention and direction to the audienceaesthetic psychology. Becauce there hides the ethic dimension in the activities of audienceaccepting the spring festival gala programmes, and requesting the moral, which made the springfestival gala audience displays the following features: first, the aesthetic emotion influenced themoral one, which caused both of them to overlap. It is because audience’s sense of love andrespect in the aesthetic activities are always with aesthetic emotion. Influenced by both of the moderate festival notion and the national perceptual and rational psychology, the ethic dimensionof SFG audience is restricted by the ethic. In the process of entertaining and laughter, theaesthetic emotion is overlapped with the ethic emotion. Secondly, the audience’s aestheticvaluation is also restricted by the ethic factors. Holding the ethic measure in the actual life, theaudience scan, appreciate and evaluate the ethic lying in the SFG programmes.Chapter 3 explained the reason why the audience have the ethic dimensions. Firstly, it iscaused by the sense of the patriarchal clan system. It emphasizes the individual’s identity andexperience, and requires the spur of the outside object and the environment. It happened that thethick cultural atmosphere of SFG provided the environment, making the sense of audience soviolent, which influenced their aesthetic psychological dimension. Therefore, this sense could beexpressed. Secondly, the ethic personality leads the audience’s aesthetic dimension. Led by thethe ethic personality, the audience stress the harmony of the individual and society instead of theindependence and autonomy. So, compared with the social requirement, the individual one is in aweaker place. That is, the ethic factor leads the way in this process . Thus, it is much easier tospur the ethic experience of the audience’s psychological structure. And the audience willappreciate the programme with this purpose. Thirdly, the ethic crisis of the modern society spursthe audience’s ethic requirement. The lack of the ethic and the dullness of life promote people tolove and pursue the aesthetic and ethic culture. So the ethic requirement for the culture isenforced, which influences the direction of the current public culture. The choices of the culturalproduction are limited, so people can only choose SFG led by the social mainstream, hoping theycan receive the mental satisfaction.Chapter 4 scans and introspects the ethic dimension of the audience’s aesthetic psychology.It develops as follows: firstly, we should see its rationality and give it the effective satisfactionand direction in order to inherit the traditional morals, construct the new Ethics and answer upthe ethic crisis in the converting period. Suppose that in this point of view we scan the audience’spsychology of "appreciate but criticize it every year", we will realize that SFG directorsmisunderstood the audience’s ethic requirement in some way. SFG ignored the audience’s actualfeeling and experience in high degree and did not respect the audience’s reading features. Thusbetween them happened the alienation effect. So in this passage the author pointed out that SFGshould recur the audience’s life feeling and experience and lead the theme to point to theindividual in case that the alienation effect happens. Secondly, the aesthetic psychology has theadvantage in reshaping the personality. We should promote to convert the aesthetic directionjudged by the ethic to judged by the multi-factors.The epilogue, in the base of reaffirming the conclusion, looks forward the future of the spring festival gala. We should conform to the audience’s ethic dimension, recur their life feelingand experience, and point the theme to the individual. Only in this way can the spring festivalgala get over predicament and have a bright future. |
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