Yangzhou Lacquer Art Tourism Commodity Development Present Situation And Countermeasure Research

Yangzhou, as one of the first batch of24national historical and cultural cities that the state council released, has beautiful natural scenery, large number of heritages and rich historical culture. It has been a famous tourism city domestic and board. Yangzhou lacquer is a combination product of Chinese lacquer with a history of2300years. Yangzhou lacquer also has rich cultural connotations and unique artistic value. But the development of Yangzhou lacquer allows of no optimist, under the circumstance that the difficulty in the development of traditional craft. Yangzhou lacquer tourist souvenirs as a common carrier of Yangzhou lacquer product and tourist souvenirs which is the extremely important component elements in tourism.Vigorously develop Yangzhou lacquer tourist souvenirs, on the one hand, can enrich the content of Yangzhou tourist souvenirs. On the other hand, it will bring opportunities for Yangzhou traditional lacquer’s carried on and develop. So, it’s necessary to do a research on the current of Yangzhou lacquer tourist souvenirs. And then offer some relevant measure for the problem that Yangzhou lacquer manufacturer have. Thus, Yangzhou lacquer tourist souvenirs can has a long-lasting and healthy development.The whole essay is divided into three chapters. The first chapter is introduces Yangzhou lacquer tourist souvenirs and related concept at first. Then, introduce the relation between Yangzhou lacquer and Yangzhou lacquer tourist souvenirs. Finally, there is an analysis and summarize of the current develop situation of Yangzhou lacquer tourist souvenirs.The second chapter is point out some existing problems according to the analysis of Yangzhou lacquer tourist souvenirs current develop situation.These problem can summarize in four parts list below, the single form, different production environments but same quality, stress the technology puts but neglect the artistic value and esteem the past over present.The third chapter, find the related solution to the problem of Yangzhou lacquer tourist souvenirs’current develop situation. First is the revelation from the development of home and board. Secondly, choose the theme of lacquer tourist souvenirs by combining Yangzhou’s tourism resource and historical culture, and offer the specific method to the development strategy.