The Network Diplomatic Strategy Research

The Internet Diplomacy is an exchange activity towards foreigner populace, which is developed by international actors with governmental purposes to achieve its national interests through network technology and information transmission. It originates from the Public Diplomacy as the product of the combination of The Public Diplomacy and the information technology, on behalf of the direction for the Public Diplomacy coming development. The softening of the war, the technicalization of information, the virtualization of our society and the power of information are all the historical motivation of the Internet Diplomacy’s development. As a national publicity activity with some special purposes, it is a kind of the psychological warfare and the information warfare inevitably. And the Obama administration even uses the Internet Diplomacy as a strategic tool to achieve its national interests. The Internet Diplomacy strategy, established on the basis of Sun Zi’s psychological warfare thoughts, Joseph Nye’s soft power theory, the international communication theory and the public and society theory, means a country uses the Internet Diplomacy to achieve its purpose and intend. Its operating mechanism is a process as strategic communications to the cognitive manipulation to the international mobilization and to the international subversion. The American Internet Diplomacy has gone through3stages, the technology use, the emergency use and the strategic use. Obama’s active and positive implementation of international diplomacy policies is derived from his personal preference and the consideration of political rewards and revitalizing the economy. It uses international freedom as the slogan and social media as the major tool. Its direct target is to restore the American’s image, with the ideological dynamic of outputting democracy. Finally it services for American global hegemony. However, the American international diplomacy strategy faces contradictions between unlimited target and limited means, between binary thinking and complex reality, between international freedom and international controlling. Moreover, although the electoral politics may influence the pursuing of the International diplomacy in the future, generally the pursuing of its strategy in America will be long-term and covert.