The Research In Our Country Government Management Of National Image

The new international order is being established and maturing with the further economic globalization and more cooperation and exchanges between countries.The national image, as one of the soft powers, seems that its importance that cannot be replaced in these days and become the important Variable of a game between countries.For a country, a good national image has impacted whether it can upgrade the international status, realize national goals and formats the nation’s benefit and even becomes the important way to survive in the times of globalization. Therefore, more and more countries pay their unprecedented attention to their own National image than before.It comes to the new century, with the further deeply development of China’s economic and the gradual growth of overall national strength, China’s national image has made historic progress. But it cannot be denied that the rife of "China threat" theory, the lack of International discourse right and ways of transmission for national image, How to show the well national image and grasp the opportunities to development are Grim times tasks for us to meet.I believe that a good national image of the shape is a comprehensive systematic project, which involves whether the scientific orientation of the country’s image, refining the accuracy of the core concept of national image, whether positive national image forging means of communication, whether the emphasis on national image of the government and many other parts, these interlocking links, are indispensable.In this paper the current status of China’s national image and weaknesses were analysis and summarized, and actively explore and innovation for China’s national image-building of the road, and strive for China’s national image research and provide valuable suggestions.Chapterl focuses primarily on the background and significance of research articles, research focus and difficult, research methods and research innovation, etc., and on the study of literature is an overview of the challenges facing China’s national image from the perspective of China’s national government leads image of the importance and necessity.Chapter2defines the meaning of the national image and its constituent elements, and describes the national image has become increasingly prominent national significance.Chapter3provides an overview Government management of China’s national image. Range before the "great nation" and "peaceful rise" positioning of the country’s image to the world of misreading and distortion of the Western mainstream media manufactured after the "China threat theory" argument, we must pay attention to the positioning of China’s national image, given China’s National image of the most scientific, the most rational position, that is "peaceful development" of the national image.Chapter4summarizes the refining the core issue the core concept of "harmonious world" of the national image of China Integration into the global development system, in addition to the integration of economic development, spiritual and values into the more important, refining the core concept "Harmonious world" is not only the basic needs of China’s peaceful development, but also necessary requirements Comply with the times development. Chapter5summarizes problems of forging the advanced ways of communication for main government management of China’s national image. China does not have an international mainstream media, which led to the spread of China’s national image comes to a passive position, China’s national image can be said to be "fancy dress girl," While the mainstream media are media, strong political overtones, and lack of credibility seriously, in such circumstances, creating an international media voice for the effective management of national image of China’s government is imperative; therefore Ⅰ propose to focus on Countermeasure to foster the establishment of private media institutions and high-quality commercial media.The chapter6summarizes the problem of the establishment of major national image management institutions. The author proposed boldly the establishment of independent t national image of the government institutions, Legislative safeguard improve the national legislation to protect implementation of the national warning strategies, building dynamic assessment system and strengthen feedback mechanisms of public oversight of the national image management strategies to contribute to the further in-depth study china national image.