The Discussing On The Mechanism Of Network Populism

In the academic history, the populist trend of thought had occupied an important position, for example first generation populism of Russia and North America’s populism, the second generation of Latin American populism, the new populism appearing in Europe from the1990s; populism play a certain role in promoting thoughts of democracy and freedom; populism is one of the political forces in Hong Kong and Taiwan of China. The populism has the historical association with political revolution, and it always appeal in the name of the mass, who promote populism to become an influential political force, which make populism float around the democratic political as a ghost. Populism had loss in the political history, but opened a cultural field of cultural populism.Populist and popular culture were the product of modernity, they concerned on the general public, and thus had close contact. Marcuse on behalf of the mass culture critique theory believed that the mass contains a new resistance force, their rebellion of digesting center and dispelling authoritative by the emotional ways. The mass culture critique theory revealed by mass psychology and the social dimension of demand and resistance had become an important force to stimulate the populist. The changes brought by modernity and social development, and further exacerbated by the populist sentiment of the people inside, strengthen fairness and justice of the people on the transformation of society out of order, the authority of elite control of discontent; and social reality in the strict political control and unfair The pattern of distribution of benefits, so that people in urgent need to seek a release of inner repressed emotions, to express interest demands a new space. With the developing of cyberspace of Internet technology, which has the features of virtual, free, interactive and provides the space for people to vent and express, it becomes the carnival for the mass to revel populist sentiment, and thus contributed to the formation and development of network populism.Network populism is against the suppressing and resisting, and to express people’s psychological and practical social interests, aspirations, which social doesn’t fulfill the needs of populist, but could be turned in the cyberspace. Therefore, the topic is to discuss the mechanism for formation, mechanism for motivation, and mechanism for broadcasting. Cyberspace with anonymous, virtual, interactive, symbols, games, non-rational features, an extension of the social and public space, to allow people to discuss social and public affairs in the network, thus forming the willingness of Internet users; populism want to pursuit democratic politics, but constitute antagonistic to democratic politics, the contradictions inherent in the structure formation of the impact of modern democratic politics, which constitutes the institutional structure of the network populism; cyberspace is not just populist’ carrier, the effect of cyberspace is bring the diversification of network populism and pan-ideological, and exacerbated the influence and impact of consumerism; Internet freedom, virtual, borderless virtual public space, the release of the public psychological dissatisfaction and revolt in the real level of expression and a certain degree of realization of people’s social needs may be, the social consciousness of the people’s aspirations to further promote the development of the network populist, psychological, social needs and social awareness of the demands become network populist motives; give full play to its dissemination functions as a fourth-generation media, network, network populism spread of vector spread through online discourse, network events, the formation of network control and anti-control game promote the further spread of the network populism, which constitute the mechanisms for the dissemination of the network populism.The formation of the network populism and its impact, and led directly to us to reflect on the network populist generation, composition and propagation mechanisms, further reflection of the spatial effect of the network and its counter-productive to society, so pay attention to actively guide and regulate the network populist development and reality; more importantly, thinking about the development of the society’s own operating mechanism from the network populism, the reflection of rapid social development and the problems brought about in order to pay more attention to human development. The network populism is both interesting and important dimension to observe and reflect the social development. We often discuss the topic in the communication studies and sociology studies, we also can explore the philosophical reflection, and it would have much more theoretical and practical significance.