Concerning The Construction Of Government Web Site Image And Communication

With the economic and technological development, internet has become an important channel of access to information with its fast and interactive features in daily life; government departments also actively build website platforms, use the website to promote the government sectors reforming further, transform the functions, change the administrative method and improve administrative efficiency. However, on the current situation, government websites do not play their own roles greatly; the main reason is because there is no government websites to get a good image that can be recognized by the general public. Why does not have a good image, and how to construct a good image? This is the government needing to master, but also is the focuses of this article.This article is expanded based on the idea of Proposing questions, analyzing questions and solving questions. First the chapter one proposes the questions of the government websites existing and analyzes specifically the causes of these problems. The chapter two mainly discusses the feasibility of building the government websites image. Liuxiaoyan has pointed out the two dimensions of Optimizing the government’s image in the《Optimize the communication of the government image》 government behavior and explaining government behavior, that is from the two aspects of "dov and "say".so, the chapter three and chapter four mainly discuss from the two aspects of "do" and "say". Good image is a kind of resource which can bring much material and spiritual interests to people, the chapter five mainly discusses the good government image can bring people Political, economic and cultural interests.Contradiction is divided into specificity contradiction and general contradiction, this article discusses overall some questions and improving methods thai the government websites exist presently in accordance with general principles, and how to operate specifically also needs local government departments targeted dcbauchnient according to the principle of case-by-case.