Direct Marketing Personnel Vocational Moral Education Research

Today, China’s economic development, the need for moral education has become aconsensus. Direct marketing practitioners in China face to face communication with thecustomer, which determined the roles of practitioners is not just individual characterizationand enterprise, representative of image and reputation of the industry. Therefore, the directsales professional ethics education is particularly important. Main investigation methods usedin this study, to survey the127professional moral education in direct sales, find directmarketing professional ethics education of the existing problems and deficiencies, in urgentneed of improving and building, and targeted strategy based on the problems and deficiencies.This research is divided into the following sections:Part one: introduction section. Analysis the purpose of the study, meaning, the domesticand foreign research status and research methods and research priorities and innovation andexpected outcome of the study discussed.Part two: direct marketing overview section. Defines the concepts of direct marketing,and to distinguish the difference between direct selling and MLM, strengthen moral buildingfor direct selling activities elaborated on the importance of.Part three: direct sales analysis of status quo of professional moral education section.Researchers to research direct sales force, found the direct sales professional ethics educationof moral awareness is not strong, the serious shortage of professional moral education inenterprises, corporate ethics education in condition of support for issues such as inadequateand deficient.Part four: the idea of moral education and countermeasures in the activities section.Research according to direct personnel moral construction of status analysis, for its appearedof problem and insufficient, made improved ethics education of thought and countermeasures,including optimization direct industry of environment, improve direct personnel of moralconsciousness; strengthening direct enterprise of ethics education, follow-up integrityconsciousness and legal consciousness; sound direct enterprise of ethics education ofmechanism, formed moral education of normal of; in ethics education in the penetrationscience of worldview, and Outlook on life, and values of education, policy.