Analysis On The Interaction Between The Government And The Media In Public Crisis Management

along with the information technology and the continuous development of networktechnology, the development of media showing a personalized, interactive sex, diversity,the characteristics of large capacity. A variety of emerging media, such as streamingmedia, blog, micro-blog, mobile phone TV, mobile phone newspaper development isvery swift and violent. The media especially the development of new media on thetraditional government crisis management pattern posed grim challenge. Traditionalcrisis management used in the " closed "," block"," cutting " mode already more andmore adapt to the requirements of the development of new media. Instead, this modelwill greatly damage caused by the work of the government and the government image.Therefore, how to strengthen the interaction between government and media in crisismanagement, give full play to the media in the crisis processing in the positive effect,have important academic value and practical significance.Under this background, this article from the crisis management of government andmedia interaction theory, analyses of the crisis management of our government andmedia interaction present situation, problem and cause problems. Then, in reference toforeign governments and media interaction on the foundation of experience, put forwardthe crisis management of Chinese government and media interaction countermeasures.This paper is divided into the following six parts: the first chapter is theintroduction, the main content include the background and significance of the reserch,research status at home and abroad and the research contents and methods; the secondchapter for the crisis management of government and media interaction basic outline,mainly introduces in the crisis management, the role what the government and mediaplay., and the analysis of the crisis management of government and interactive mediamajor significance. The third chapter for the crisis management of Chinese governmentand media interaction situation and problems, the main analysis of crisis management inour country government and media interactive achievements, existing problems and the causes of these problems. The fourth chapter for the crisis management of Chinagovernment and interactive media experience mainly introduced the United States,Britain and Japan government and interactive media experience, and analysis of thesecountries and the enlightenment to our country. The fifth chapter for the crisismanagement of Chinese government and media interaction countermeasures andsuggestions to strengthen crisis management, mainly from the government and themedia in the interactive concept, establish and perfect the government and mediainteraction system, widen the government and media between informationcommunication channels, perfect news media code of conduct and discipline system andthe innovation of government to the media supervision and regulation methods putforward the improvement measures. The sixth part is the conclusion, which summarizesthe study of the text.