Analysis Of Network Public Opinion Influence On Public Policy Making

Network public opinion provides a great platform and space with thehelp of modern network technology, anyone can freely express their viewsfor public events in this space, it also reflect the interests of differentgroups demands, has gradually become the main way of public opinionsand points of view, in recent years it gain more and more relevantgovernment attention, taking active through the network of public opinionto understand people’s voices, and at the same time, the network of publicopinion has become the important basis of public policy formulation,implementation, revision, abolished, promote the formulation of publicpolicy more democratic, scientific. However, the network of public opinionhas a negative impact on public policy as well, the network opinion expression of defects exist in the network of public opinion expression, andthere is a deviation among people ’s aspirations and the network of publicopinion, seriously affecting the democratic of public policy, hindered thehealthy development of public policy. This article from two aspects ofpositive and negative, clarify the basis the characteristics of network publicopinion, to explore the influence of the network of public opinion on publicpolicy of the government, in order to promote the scientific and democraticof government public decision-making.In this paper, there are introduction and four parts. The introductionmainly on the research background and significance, and domestic researchstatus are briefly analyzed.The first chapter explains the concept of network public opinion andpublic policy, the concept of the network of public opinion is the public uesnetwork information platform expressed the common public thought andwill. The characteristics of Internet public opinion is the diversity of users,the diversity of issues, wide influence and network public opinion more involved with equity, justice. The platform of network public opinionbasically has four kinds: virtual network community, the government portalwebsite, micro-blog, QQ, MSN and immediate communication. Theimplications for public policy in general is that the governmentdepartments to solve public problems, achieving the public goal, therealization of public interest. At last, made a detailed description of thenetwork of public opinion how to influence the formulation of publicpolicies.The second chapter is mainly about the positive effects, firstly, selectingtypical case: PX event in Xiamen and the Wenzhou train crash, and inaccordance with the development of a detailed description of the event.Secondly, use the way of case analysis, illustrate the positive effects ofnetwork public opinion on public policy, public opinion on the Internetprovides a new way for citizens to express interest, promote theconstruction of public policy agenda, promoting public policy moredemocratic, scientific. The third chapter mainly talk about the negative effects of the network ofpublic opinion on public policy from the three aspects, the size andcomposition of network public opinion is easily lead to the decisionimbalance, spiral of silence is easily lead to information distortion, groupamplification effect of irrational factors, explains the various existedproblems in network public opinion, laying the groundwork for the nextchapter.The fourth chapter based on the analysis of the previous chapter, on howto make use of the network of public opinion, promote the healthyoperation of public policy, in view of the existing problems in theapplication of network public opinion, put forward the improvementproposal. The recommendations are: to create a good environment forpublic network opinion includes the expansion of the representative andextensive of public network opinion, reinforce the use of public networkopinion supervision; Profecting the way of network public opinionparticipate in public policy mainly include strengthening the construction of the mainstream news sites, strengthening the construction of electronicgovernment affairs, strengthen the use of government microblogging.