The Research On The Education Of The College Students’ Values Under The Inlfuence Of The Red Message

Under the policy of reform and opening-up, in the past30years, the degree of the quick expansion ofthe material products is far beyond that of the spiritual products. That is, our cultural products are not richenough to meet the demands of the public. As the request for cultural consumption, cultural leisure andcultural pleasure can not be fulfilled from the framework of the existing and ready-made products, peoplewill seek other ways. So the emergence of the Red Message is very reasonable. Red Message activelyguides the construction of a civilized and healthy network culture, strengthening the cultural developmentand management. It not only promotes the development of advanced socialist culture, but also meetspeople’s growing spiritual needs. Red Message is a fruitful exploration. The popularity of the Red Messageowes to the rapid development of the network. Thanks to the support of the central and local governmentand the enthusiastic participation of the public, the Red Message has promoted the cultural theme and haseffectively managed the cultural market.The Red Message began in Guangdong Province since the six years ago. Red Message has in popularthe public. It has the richness of its content, the spread of modernity and the production of artistic, meetingtheir passionate sense of participation and meet their mental. College students can use Red Message vividlyexpress their feelings. The popular of Red Message is inseparable from mass media, especially theInternet’s rapid development and popularity of mobile phones. With the unique modern means ofcommunication, Red Message produces the certain influence to the college students’ values, from thevalues standard, value judgments and value orientation. Living in the value of diverse world, collegestudents are faced with value judgments and choices at any time. For college students, Red Message is notonly fun and enjoyment, but also a more direct way of education. It plays an important role for rich studentlife, meeting the spiritual needs of college students, cultivate their moral and aesthetic taste and promotethe development of our society.This paper is divided into four parts. The first part briefly analyzes piece and Red Message. It discusses the piece, Red Message, thehistorical development of the piece and the development status of Red Message, in order to have a good jobfor the following paper.The second part narrates the Consistency between the Characteristics of the college students and RedMessage, mainly form the college students’ high levels of education and the Red Message’ intellectual,college students’ values not yet formed and the Red Message’ ideological, the college students acceptingnew things easily and the modernization of the Red Message’s transmission.The third part is an analysis of the positive impact of the Red Message on college students’ values.Based on the survey, this part describes the values of life, moral values, life values and aesthetic values,combining the features of Red Message, and analyzes the flounces of Red Message to the college students’values.The fourth part discuses how to play a good role effects college students having a deeper level ofelaboration. The suggestion mainly implements from the government, mass media, schools, peer groups,families, and him, in order to improve the college students’ values system.The process of education itself is a beauty in the training process. Values education for collegestudents can help create the perfect personality, so they have a lofty sentiments and ideals, in order toachieve a more perfect level. Students can get the influence of the truth, goodness and beauty, realize andcomprehend the true meaning of life from the Red Message. This study proposes to take advantage of thepositive impact of Red Message on the values of college students and try to avoid its constraints, in orderthat the students will grow healthily under the influence of the Red Message.